Research On Operation Management Of AB Community Convenience Store

With the development of science and technology and the improvement of people’s living standards,all walks of life are going through a transformation stage.The terminal retail industry as a sales chain is also facing a development stage where opportunities and difficulties coexist.As an important retail industry that is close to residents’ lives and provides diversified products,community convenience stores also need to actively realize self-reform.At present,the demand in the retail industry is constantly increasing,and the requirements are also increasing.The traditional offline business model is facing the fierce impact of the e-commerce platform.The more tired and more community convenience stores are,they are going through an important stage of diversified business structure transformation.As a retail convenience store in Changchun,AB Community Convenience Store is positioned to develop online and offline multi-channel.Since 2020,the overall operating efficiency has declined,and 17 stores have been closed in two years.The reaction behind it is not only the increasingly fierce The market competition also means the lack of operation and management capabilities of AB community convenience stores.Therefore,this paper takes the AB community convenience store as the research object,combined with the operation management theory,analyzes the current situation and deficiencies of the operation management of the AB community convenience store,and puts forward the improvement path and related safeguard measures accordingly.The main content of this paper is divided into the following aspects: First,the current situation of operation and management of AB community convenience stores.Combining with the operation management theory,this part analyzes from four aspects: operation planning,operation organization,operation coordination and operation control.The study found that in terms of operation planning,AB community convenience stores have problems such as inaccurate positioning and lack of medium and long-term goals;in terms of operation organization,there are problems such as lack of a unified management system,unreasonable personnel allocation,and backward service concepts;in terms of operation coordination,there are problems such as limited types of offline suppliers,untimely delivery of goods,and weak online operations;in terms of operation control,there are problems such as the lack of unified planning for store setup and display,and the lack of a unified information communication platform.Second,the improvement of operation and management of AB community convenience stores.Combining the above problems,this paper proposes the following countermeasures: in the aspect of operation planning,clarify the operation orientation and formulate medium and long-term strategic goals;in the aspect of the operation organization system,establish a unified management system,reasonably allocate staff,and improve the service concept;in the aspect of operation coordination,Expand offline suppliers in a timely manner,optimize cargo distribution capabilities,and improve online operation capabilities;in terms of operation control,uniformly plan store settings and display,and establish a unified information communication platform.Third,the implementation of the AB community convenience store operation management improvement plan is guaranteed.The obstacles to the implementation of the operation management improvement plan for AB community convenience stores are reflected in cognitive obstacles,environmental obstacles,technical obstacles and talent obstacles.To this end,AB community convenience stores also need to take the following safeguards,such as: further optimizing the company system and organizational structure,improving the ability to integrate external resources,focusing on talent training,improving information construction,and focusing on corporate culture construction.