Marketing Research Report On Enterprise Email System Of CM Company

According to the 2020 edition of China’s E-mail System Industry Market Prospect Analysis and Forecast Report issued by Beijing Economic Outlook,as a sharp tool in enterprise-level service software,email system plays an irreplaceable role in collaborative office and document management.In terms of domestic email system software,CM has a large market influence and a high market share,and it is the leading enterprise email solution provider in China.This paper takes CM Company as the research object,analyzes the marketing status quo of CM’s email system products,conducts customer research by means of marketing research,and puts forward suggestions on the optimization of CM’s marketing strategy according to the research results.First of all,this paper summarizes and sorts out the development process and current research results of B2 B marketing using literature research method.Then,using STP theory and 4P theory in marketing management,this paper analyzes the current situation of CM company’s marketing strategy and marketing strategy.Moreover,using the method of marketing research to research of CM company target clients,including design research plan,collecting data,analyzing data,and summarizes the research results,get enterprise customers to mail system of product,price,channel and promotion needs and the important factors that affect the buying decision,through comparing the CM company existing between marketing strategy and the research of customer demand deficiency.Finally,according to the research results and the shortcomings of CM Company’s existing strategies,optimization suggestions are put forward to CM Company from the four aspects of product strategy,price strategy,channel strategy and promotion strategy.Enterprise E-mail system based on CM company product marketing status quo of study and research on the target customers,it is concluded that the CM enterprise company E-mail system product marketing strategy optimization Suggestions,in order to provide certain reference to the development of industry enterprise email system,so this topic research with the development of times,both also have certain realistic directive significance.