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Internal List Of E-mail Marketing

Posted on:2008-06-07Degree:MasterType:Thesis
Country:ChinaCandidate:K MaFull Text:PDF
GTID:2199360215466741Subject:Business management
Abstract/Summary:PDF Full Text Request
Under the wave tide of economic globalization, E-MAIL the function of the marketing changes of the importance get up, E-MAIL marketing at our country start in 1997, 10 in the last years develop continuously perfect, the Chinese report data of the condition analysis of the Internet development of the last few years shows, our country electronics Mailbox the amount acquired a very big development, having already had to open the exhibition E-MAIL the network environment of the marketing completely, and along with the development of 10 years, the E-MAIL of many business enterprises marketing also already early scale, but build up internal row watch to open the exhibition E-MAIL a marketing is already a business enterprise in common use one of the meanses of the network marketing, and some business enterprises have already obtained substantial development and obvious result.The thesis explained internal row form E-MAIL the concept of the marketing first and marketing with other related concepts, such as E-MAIL, the MAIL row form marketing, the exterior row form E-MAIL marketing carries on differentiating and analyzing, the introduction is at home and abroad concerning internal row form E-MAIL marketing of research progress and applied condition, tally up internal row form E-MAIL opposite in the competitive advantage source of the traditional marketing and other marketing methods.Connect down, from the our country business enterprise of concrete come out physically, open the exhibition internal row form E-MAIL marketing to carry on SWOT analysis to the business enterprise, find out a business enterprise into internal row form E-MAIL a marketing of the best agree with a point.The problem which combines a folio exhibition internal row form E-MAIL the concrete workflow of the marketing and the related circumstance of each step and needs to be noticed carries on elaborating with research, putting forward a check and supervision internal row form E-MAIL a marketing a development on this foundation of bottleneck problem-namely how obtain possibly many address resources of the customer MAILs, and carry on valid CRM a management and how carry on subdividing to the address resources of the customer MAIL, distinguish analyse a valid target to be subjected to many.Combine a current actual circumstance finally, analyze the output reason of the bottleneck problem and to the influence of the business enterprise marketing, at above analytical foundation on, concretely point out creative counterplan and way of thinking of breaking the bottleneck problem further, work hard for to our country internal row form E-MAIL marketing of the development have push and guide a function.
Keywords/Search Tags:E-MAIL marketing, Internal E-MAIL marketing, maillist, Marketing counterplan
PDF Full Text Request
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