Research On Effective Ways From Physical Retail To New Retail

With the continuous penetration and updating of information technology and the gradual deepening of consumer demand,a single retail channel can no longer meet the future development of the industry.The transformation of the global brick-and-mortar retail industry to new retail has become an inevitable trend.In the process of transformation,the question of which approach is effective has become a pressing one for brick-and-mortar retailers.This paper intends to investigate from the perspective of consumers’ willingness and propose effective specific suggestions.Firstly,the theoretical concepts related to the retail industry are elaborated as the theoretical support for the study.Secondly,we analyze the development history and status of retail industry,and the development status and problems of new retail.Again,a specific theoretical study is conducted on the internal and external drivers of transformation.Finally,the hypothesis of effective ways of transformation is proposed.Relevant data are collected in the form of questionnaires.The samples were organized and analyzed with the help of SPSS and STATA data analysis software to verify whether the hypotheses were valid.During the validation process,it was found that the research hypothesis was contrary to the actual situation.In response to the results,the causes were explained with the help of consumer behavior,consumer psychology and other related theories,and accordingly,effective ways of transformation of physical retail into new retail were proposed:1.Carry out multi-channel pricing strategies based on consumer brand preferences;2.Fix the time of marketing activities and differentiate marketing activities based on consumer brand preferences,3.brand preference,focus on membership system differences to create.4,enhance consumer brand preference.Finally,the future outlook and the shortcomings in the research process are proposed for the content of this study.