Research On Development Strategy Of A Medical Device Company

With the acceleration of the world population aging process,the demand for medical devices market is gradually increasing,and the medical device industry has been the focus of attention of all countries.In the meantime,China’s medical device industry is also rising rapidly,which has brought Chinese medical device manufacturers and agencies a broad development space.In this case,it is very important to analyze,study,formulate and implement the development strategy that is really suitable for enterprises.Literature analysis and case analysis are selected for this paper,taking A medical device company as the analysis object,starting from properly solving the problems in the development of A medical device company,establishing a new development strategy,and properly solving the problems in the development of A medical device company.Then to promote its sustainable development.This paper firstly outlines the theoretical foundation and strategic management theory of strategy and development strategy,and outlines the auxiliary tools of competitive strategy analysis such as PEST analysis,SWOT and Porter’s five forces model;The company profile,organizational structure and manufactured products are analyzed at the level of the company’s development,the macro environment and industry environment faced by the medical device industry are discussed,and the opportunities and threats faced by medical device companies are analyzed;thirdly,analyze the company’s current situation and resources,analyze the company’s competitiveness,and then clarify the company’s internal advantages and disadvantages.This paper finally builds the development strategy of A medical device company through the above analysis,determines the company’s overall strategic positioning,and proposes the company’s specific development strategy,including product R&D strategy,marketing department marketing strategy,R&D cooperation strategy,brand management strategy,etc.On this basis,the implementation guarantee method of medical technology company A’s development strategy is put forward,which is divided into four aspects:system guarantee,capital guarantee,manpower guarantee,and information technology guarantee.There are 2 innovative points,one is that the company has not formulated development strategy in the past,a systematically study on company’s development strategy has been done by this paper;the other one is that vertical integration strategy is built for this company.