Research Of YH Supermarket’s Cost Control Under The Background Of Internet Plus

After entering the 21 st century,the rapid development of Internet technology has led to great changes in the operation of the traditional supermarket industry.The rapid development of major e-commerce online supermarkets has brought great pressure on the survival and development of traditional supermarkets.In addition to offline sales,traditional supermarkets have also begun to layout online business,Meanwhile,the electricity supplier gradually realized the supporting role of offline retailers for online business.The concept of "Internet plus" was put forward,and supermarkets were doing retail business in the way of offline integration.In the fierce market competition environment,the major supermarkets have no obvious difference in the provision of goods,and the distribution methods are basically the same.Therefore,cost control has become an effective means for supermarkets to obtain competitive advantage.The cost of daily operation of supermarket business mainly includes the cost of procurement,logistics,marketing and manpower.This thesis intends to take YH supermarket as an example,analyze the cost of YH supermarket through value chain theory,and find out the problems existing in YH supermarket in cost control,such as unsystematic procurement channel management,difficult integration of cost data and high logistics cost,The cost of offline customer expansion is high,and the brain drain problem is serious,resulting in the disconnection of supermarket management.This thesis will use literature analysis and comparative analysis to compare the cost control of YH supermarket with that of other excellent supermarkets in the same industry,and analyze the reasons for the problems of YH supermarket cost control.Aiming at the causes of the problems,this thesis puts forward the optimization strategy of comprehensive cost control of YH supermarket by using cost control methods such as target cost method and strategic cost method,improves the cost control of YH supermarket as a system,and carries out cost control from three aspects of vertical value chain,horizontal value chain and internal value chain.In order to improve the cost control strategy of YH,the whole management also needs to pay attention to the cost control and information system,and improve the cost control strategy of YH.This thesis studies the cost control of YH supermarket’s operation mode combining the offline plus line of the "Internet plus" background.Through the value chain management method,it carries out the overall cost control of YH supermarket.It tries to study the overall cost control as a system,and improves the original cost control methods for various departments.Through the research on the overall cost control of YH supermarket,we can reduce the operating cost of the supermarket,improve the competitiveness and gain an advantage in the fierce competitive environment.