The No.1 Central Document in 2018 emphasizes the implementation of quality agriculture strategy,promotes the development of green,distinctive,high-quality,and brand-based agriculture,creates advantageous and characteristic agricultural products production areas,and builds modern agricultural science and technology parks and agricultural industrial parks.The development of rural characteristic industries is the top priority of rural revitalization.The development of rural characteristic industries must be combined with rural resource innovation,combined with the interests of rural farmers and their overall development,combined with the development of rural communities,and led by the strengthening of rural advantages and characteristics Industry integration.In recent years,the Dongyuan County Party Committee and the county government have attached great importance to the development of rural characteristic industries.The county government has invested 10 million yuan every year to support the development of agricultural modernization.The time of planting chestnuts in Chuantang Town can be traced back to more than two hundred years ago,with rich cultivation experience and industrial foundation.After 30 years of development,Chuantang Town has become the largest professional chestnut industry town in Guangdong Province and the only chestnut professional town in Guangdong Province.The development of chestnut industry has become the most dynamic growth point of the town’s economy and the poverty reduction of rural population in mountainous areas.The most important way.This study introduced the literature analysis method and field survey method,focusing on the analysis of the actual situation of the chestnut industry in Chuantang Town,explored the problems and causes of the chestnut industry development in Chuantang Town,and put forward the countermeasures and measures for the development of the chestnut industry in Chuantang Town.Suggest.The study found that the main problems in the chestnut industry in Chuantang Town include uneven chestnut varieties,random and extensive management of chestnut gardens,relatively single processed products,narrow market coverage,and lack of regional public brands.The reasons for this are the difficulty of variety update,the weak driving ability of cooperatives,the lack of intensive processing technology,the insufficient driving of leading enterprises,and the weak brand promotion.Based on this,corresponding countermeasures are put forward to speed up the pace of variety improvement,increase the output and quality of chestnut;strengthen the support of technical talents,and give play to the guidance of cooperatives;improve the intensive processing capacity and improve the level of processing technology;give full play to the location advantages and increase the added value of chestnut products;Strengthen regional brand building and broaden regional brand publicity channels. |