Study On Tourism Segmentation Market And Product Development Of Shilu Iron Mine National Park

The mining heritage has attracted the attention of the whole world,and the mining tourism,as a new form of tourism,has become popular in many countries,while the mining tourism in China is in its infancy.With the development of China’s economy and the depletion of the mine resources.So far,there are more than 400 mines which have been closed or will be closed in China.The transformation of depleted mines is imminent,and the development of mine tourism is an important outlet for transformation of mines,which is not only conducive to the protection of mine heritage and the restoration of ecology,but also conducive to the understanding of mine knowledge and mine culture,it lays a foundation for digging up the value of exhausted mine in deeper level.As the "largest rich iron in Asia",Shilu iron mine is also facing the problem of mine transformation.In 2017,Shilu Iron Mine was successfully approved to build a national mine park.On the basis of consulting a large number of references and on-the-spot investigation of Shilu Iron Mine,this paper first summarizes the basic concept,market segment,product development and related theories of mine park tourism,and then applies RMP(Ang Pu)theory to study the tourism of Shilu Iron Mine,this paper analyzes the tourism resources of Shilu Iron Mine and evaluates the value of the resources.Based on the analysis of tourism resources of Shilu Iron Mine and the results of the questionnaire survey,the potential customers are divided into different tourist groups according to various standards,finally,the target market is selected and target market is analyzed.Developing core products,key products and target market,and marketing products according to product characteristics and target market.