| By 2020,China has achieved total poverty alleviation.With the improvement of people’s living standards,Chinese residents are more in pursuit of better life quality to improve the happiness index,and their spiritual needs also increase.With the acceleration of urbanization in China,more and more urban residents begin to yearn for green mountains and clear waters.They can return to the countryside to feel the natural scenery and folk customs of the countryside while getting physical and mental relaxation.Thus,rural tourism,an emerging tourism model,has been born.In order to solve these problems and realize agricultural modernization,rural tourism,as a green tertiary industry,is the most effective way.The 19th National Congress of the Communist Party of China(CPC)and the No.1 document of the CPC Central Committee all attach great importance to rural tourism,and the state also gives strong support to the policy of benefiting farmers.Rural tourism is the combination of agriculture and tourism,which is not only conducive to the integration of rural industries,but also can promote the development of rural areas,improve farmers’ income,so as to help narrow the gap between urban and rural areas,and finally achieve rural revitalization.In this paper,under the background of rural revitalization strategy and on the basis of consulting a large number of relevant literature,the research status of rural tourism at home and abroad is summarized,the relevant concepts and theoretical basis are clarified,and the inspiration for the development of rural tourism in Zhangwan Street is summarized by combining the development experience of rural tourism at home and abroad.On the theory of sustainable development,tourism experience theory,industrial integration theory summarized on the basis of them,in Wuhan Caidian district Zhangwan street,for example,a comprehensive analysis is made of its rural tourism,through the SWOT analysis,found that Zhangwan street rich in natural resources,tourist attractions and varied significantly,location convenient transportation,cultural industry,the social economy more developed.The development of rural tourism has obvious advantages,and at the same time,it has been supported by provincial and municipal three-level policies and urbanization planning,and the development potential is huge.However,there are still disadvantages such as lack of tourism products,lack of specialized talents and imperfect public service facilities,which greatly constrain the development of rural tourism in Zhangwan Street,Caidian District.Through the analysis,we can clearly see that the tourism market in Zhangwan Street has begun to take shape.Local residents strongly support the development of rural tourism,and there is a wide space for expansion.On this basis,the development strategy of rural tourism in Zhangwan Street is planned accordingly:(1)establish the awareness of regional tourism and implement the strategy of rural revitalization;(2)strengthen the publicity and promotion efforts to promote the rural tourism brand;(3)Improve talent incentive policies and broaden talent promotion channels;(4)Improve preferential policies and optimize the ecological environment;(5)Improve infrastructure and increase investment. |
