Research On Optimization Of The Training System For Individual Insurance Salespersons Of B Life Insurance Branch Based On The Post Competency Model

Reform and opening up have led China’s economy into a fast lane of development,and the lives of ordinary Chinese people are getting better and better.At the same time,the insurance industry has also ushered in a new era of development.For insurance companies,the biggest challenge currently facing is the identification,selection,appointment and retention of talents.Now China insurance market is concerned,the sales model of insurance is still mainly based on the sales method of agents,However,since the birth of my insurance industry in China,the selection of insurance salespersons has been relatively extensive,the entry barriers are low,the cultural quality is generally not high,the turnover of personnel is high,misleading sales happen from time to time,leading to prejudice against commercial insurance.The healthy development of the insurance industry has had a great impact.Therefore,employee training is becoming more and more important as the key to training and developing talents in the insurance industry.Based on the competency model of the individual salesperson position of B life insurance branch,this paper makes a detailed analysis of the current situation of the individual salesperson training system of the B life insurance branch.Through questionnaires,interviews,comparative analysis and other methods,the analysis found that B Life Insurance branch lacked training needs analysis,inadequate strategic training planning,weak training teachers,the training implementation process is loose,and the training effect evaluation after training is not established.This paper focuses on the overall process of training,the management of training instructors,the expansion of training forms,the improvement and evaluation of training effect after training,and puts forward the optimization scheme of training system.The optimization scheme in this paper is not only coordinated with the development strategy of B Life Insurance Branch,but also can better promote the career development of individual insurance marketers.