Research On The Marketing Strategy Of X Company’s Asset Management System

In the past two years,with the arrival of the era of unified supervision of the asset management industry,the state has strengthened the supervision of financial asset management institutions,and issued new asset management regulations for banks,securities firms and insurance institutions to regulate investment.Faced with the new regulation requirements,financial institutions are in urgent need of an asset management system that can quickly support and solve the changing business needs.X Company is a leading financial data information and software service enterprise in mainland China.Its asset management system also complies with the requirements of market supervision and constantly upgrades its products according to market changes,so as to timely respond to the investment needs of various financial institutions in asset management,establish reputation and expand market share.X Company’s asset management system has been officially marketed since 2016.After years of development,it has made great achievements,not only solving the problem of survival,but now it is stepping into the stage of rapid development and high revenue growth.However,as the business gets bigger and bigger,many problems are exposed.For example,the target market strategy is not clear,the target market selection and positioning is not clear;Product model,price strategy,sales channel and promotion strategy are too single,product model and price strategy can not meet the needs of different types of customers,sales channel and promotion strategy can not better expand revenue;The technology and sales service level can not meet the market requirements,the system demand response speed and sales and service ability need to be improved;In order to realize the rapid development of the system under a periodically and revenue targets set by the company,this paper first analyzes the domestic and foreign,and X company information system development present situation,the analysis of X company information system of internal and external marketing environment and industry competition environment,through the market revenue of X company information system present situation analysis,summarizes the existing problems in marketing at present,Propose solutions and marketing strategies,and finally provide safeguards on implementation.This paper intends to use PEST analysis,STP analysis,4P analysis and marketing mix and other tools to analyze the marketing environment and competitive environment of X Company’s asset management system,find out the existing problems in marketing,and finally put forward solutions and new marketing strategies.Through research and analysis this paper X company information system should timely adjust the market development plan,optimize the marketing objectives,formulate rational product marketing strategy,need to make the target market selection and positioning,segmentation,perfecting the system product,price,channel and promotion strategy,finally,strengthening marketing team building,improve the system of marketing management,increase investment in research and technology,etc.,Promote the further improvement and development of the capital management system.The research and analysis of this paper has guiding significance for the development and practice of X Company’s asset management system,and the proposed solution is worthy of reference for X Company and other system service providers in the industry.