Research On Optimization Of Short Video Sell Goods Marketing Strategy Based On AISAS Model

In recent years,with the rapid development of 5G technology application in the Internet field,the development of short video industry is also facing unprecedented opportunities and challenges.With the beautifully crafted picturesthe,rich content and the excellent film editing skills,the short video has entered our every day life,become a new traffic gathering place.More and more users to get the product information through the short videos.For the short video uploader,it’s capable to realize product promotion and marketing by making videos of products.And the content and scene in the short video can bring a nice impression that can attract people to purchase the goods.It can transfer the short video user to consumer.This article will based on AISAS,to choose the representative of short video operators on food field which is “the food write Wanggang”,though the case analysis way,literature analysis and questionnaire method to analyze the marketing strategy of short video,through the five stages of attracting attention(choose therelease time,precise delivery to target users,optimize plot and screen design,Innovate and optimize food short video content,choose multimedia matrix propagation),increasing interest(improve the interest and interactivity of videos,enhance the competitiveness of core products,increase the cooperation of talent and pay attention to the quality of short video content),searching(to add official authentication for Taobao account,purify the online search page,purchase association words and rank in the hot search list),acting(increase the amount of information stream advertising and increase the exclusive promotion of short video channels)and sharing feedback(guide product consumers to share and use marketing methods to guide video viewers to share)to optimize the marketing strategy of short video and increase the customers’ purchase intention.This article will rich the research on short video marketing strategy,and provide experience and reference for the short video operator to optimize marketing strategy.