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A Study On TV Breaking News Live And Anchor Occupation Literacy Promotion

Posted on:2013-03-25Degree:MasterType:Thesis
Country:ChinaCandidate:J BaiFull Text:PDF
GTID:2248330371490091Subject:Art
Abstract/Summary:PDF Full Text Request
At present, the global major sudden events, domestic from central to local media breaking newscoverage tends to be normalized. Especially since the year2008, a series of major sudden events began tofrequent tests our country television institutions for hyper normal large news broadcast on copingmechanisms and control ability. As a live television type in the most difficult of sudden emergencybroadcast, due to its unique urgency, complexity, unknown features, to participate in live in every link ofprofessional occupation ability put forward higher request.News anchor as a sudden TV news broadcast in a key ring, their psychological tolerance, temperament,experience, professional skills, personality, aesthetic taste, health and other elements of integration, andthen ascending to occupation accomplishment, this comprehensive accomplishment is abundant or not,from a certain extent determines the quality of the news propagation quality and social image size. As themedia means continuous integration and development, for the audience the anchor in the news broadcastperformance has not only stay in the “good pronunciation”,“accurate and smooth” in the traditional level.Therefore, to enhance the comprehensive quality of anchor occupation, take time for all types of majorbreaking news events emergency broadcast, is not only the television media as the authoritative informationrelease channels function to reflect, as well as a new era of radio and television media news strategyadjustment and the optimization and upgrading of the industrial structure is the urgent demand.This article tries from psychology, broadcasting, communication science, medical and other aspects, incombination with sudden onset of live television news personality, to the news anchor in the live coverageof the should have a series of new occupation comprehensive quality the comprehensive analysis, putforward to improve comprehensive quality of anchor occupation five strategy and concrete constructionmethod, and combined with the related typical examples are described, for the optimization of the currentnews anchor practitioners of the occupation skill and enhance the breaking TV news live broadcastproduction operation level and has a strong guiding significance and practical value.
Keywords/Search Tags:breaking news, TV live, anchor, occupation accomplishment, promotion strategy
PDF Full Text Request
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