Study On The Subgrade Diseases In Permafrost Of Qinghai-Tibet

According to the 2022 China Live Streaming E-commerce Market Data Report,the scale of live streaming e-commerce enterprises reached 18,700,with a year-onyear growth of 17.61%.The penetration rate of live streaming e-commerce reached25.73% in 2022,with a growth rate of 40.79%.Thus,the development of live streaming e-commerce has been very rapid.Consumers are also gradually forming the habit of live shopping.In addition to being affected by anchors and other factors,products,live broadcast scenes and consumers themselves also become important factors in the process of live broadcasting.At present,a small number of scholars begin to pay attention to the effects of information features such as the content of live broadcasting,interactive forms and the cost performance of the product itself on the effect of delivery.However,there is still a lack of research on the factors that influence the effect of livestream delivery by constructing index system from different angles.This study adopts different analysis methods such as comparative analysis,data research and questionnaire survey to analyze the effect of carrying goods from different perspectives,both subjective and objective,in order to expand the research perspective of the effect of carrying goods on live streaming and enrich the research content in this field.Finally,the research conclusion provides suggestions for DY Company’s current situation in urgent need of improvement.Since 2020,DY Company has started to carry out livestreaming for merchants,shifting the focus from offline to online exclusive anchor mode.Although DY Company’s brand has certain popularity and quality is guaranteed,there are still many aspects to be improved in the process of exploring livestreaming for goods.In particular,there is a lack of scientific overall planning and targeted optimization,and the overall effect of live broadcasting needs to be improved.This paper analyzes and studies the factors affecting the effect of live streaming and delivery of goods from different data sources,and reveals the difference in the reference proportion and substantive impact of influencing factors from different perspectives through comparison and difference analysis.Based on this situation,this paper takes DY Company as the research object,screens the indicators affecting the effect of live streaming and delivery of goods,and builds an indicator system.Provide data source for questionnaire survey.Through comparison,the main factors that can affect the delivery effect are finally found out,and the reference suggestions are provided for the development of DY Company’s live delivery through the analysis of each influencing factor.