Research On The Valuation Of Growing Internet Videoenterprises

Since the 21st century,with the rapid development of Internet technology,information transmission and storage capabilities have gradually improved,video content has begun to become popular on the Internet,and many video websites have slowly appeared,giving rise to an emerging industry-video industry.Because the way of video dissemination greatly adapts to the fragmented lifestyle of contemporary people,the video industry has risen and developed rapidly.This is a vibrant industry,once it appeared,it gathered a large number of users,and the good development prospects have also attracted the attention of many investors.However,due to the short development time of video enterprises,the rapid change of enterprises,the small number of comparable targets,and the inability of financial statements to truly reflect the assets of enterprises,it is difficult for investors to reasonably assess the value of enterprises.In this context,it is particularly important to choose the appropriate valuation method for Internet video companies.Therefore,through the analysis of the business model of the video industry,this paper identifies the core factor affecting enterprise value-user value,and then evaluates the growing Internet video enterprises based on the perspective of user value.This paper first introduces the booming video industry to bring about the demand for enterprise value assessment,and then sorts out the relevant literature on enterprise value evaluation theory and Internet enterprise value evaluation methods,and finds that it is more applicable to use the user value method to evaluate the value of Internet enterprises.Secondly,the business model and enterprise characteristics of the video industry are analyzed,and the valuation difficulties and characteristics of such enterprises are clarified.Then,through feasibility analysis,the limitations of traditional valuation methods are analyzed,and the DEVA model under the user value method is modified according to the characteristics of growing video enterprises,and the applicability of the revised model is explained.Finally,by citing the case of Kuaishou Technology,the revised model is used to evaluate it,and the calculation results are compared with the actual market value to prove its rationality.The revised DEVA model has a small error between the results of evaluating enterprise value and the actual market value,which not only simplifies the calculation method,helps enterprise managers and investors to evaluate enterprise value,but also explains the rationality of user-centered valuation of Internet enterprises,which is in line with its value characteristics.