Research On The Development Status,Problems And Countermeasures Of Paid Knowledge In China’s Publishing Institutions

With the continuous development of Internet technology and online payment technology,the phenomenon of knowledge payment appeared in the Internet publishing of our country.Since 2006,knowledge payment industry ushered in explosive growth,showing a good prospect of development.As a new business model,knowledge payment has inspired the traditional publishing industry with its content production,communication mode and profit model.For the publishing industry,knowledge payment is a new business model conforming to the development of the Internet era,which is conducive to realizing multiple profits of publishing and promoting the digital transformation of publishing.This paper adopts the methods of case analysis and comparative study.First of all,after sorting out the relevant literature and defining the concept,it puts forward the knowledge payment for publishing houses as the research object,roughly combs the development process of knowledge payment for publishing houses,and summarizes the two development modes of "taking advantage of the situation" and "building up the momentum".Secondly,taking Sanlian Life Weekly and Luji Thinking as examples,this paper makes a comparative analysis to summarize the advantages and disadvantages of publishing houses in knowledge payment compared with Internet enterprises.Thirdly,using the theory of media evolution and the long tail theory,this paper analyzes the problems in the process of knowledge payment,such as insufficient utilization of content resources,lack of user thinking,lack of technical support,and operation capacity to be improved.Finally,based on the analysis of media evolution theory,it is pointed out that the publishing house should enrich the media form,establish the user’s thinking and strengthen the technical operation to carry out knowledge payment.At the same time,based on the analysis of the long tail theory,it is pointed out that the publishing house should continuously explore the long tail resources,change the mode of operation,and achieve multiple profits.On the whole,this paper selects the knowledge payment of publishing institutions to study,and puts forward countermeasures and suggestions based on the analysis of advantages and disadvantages,which has strong practical significance.At the same time,this paper discusses the knowledge payment of publishing institutions,combining comparative analysis with theoretical demonstration,so the full text analysis and demonstration has strong academic and theoretical depth.This is the main innovation of this paper.