| The characteristic agricultural and livestock products in Inner Mongolia are the dominant industries and characteristic industries in Inner Mongolia.The promotion of characteristic agricultural and livestock products in Inner Mongolia can provide effective help for the economic development of Inner Mongolia and the implementation of rural revitalization strategy,and the importance of doing a good job in its promotion is self-evident.In today’s society with the popularity of the Internet and the rapid development of emerging technologies,the promotion of characteristic products in Inner Mongolia should also comply with the pace of the times and make good use of new media to promote characteristic agricultural and livestock products in Inner Mongolia.This article focuses on the official We chat official account of the more influential Inner Mongolia Daily in Inner Mongolia,the Chinese version of "Inner Mongolia Daily" We chat official account and the Mongolian version of "Inner Mongolia Daily Mongolian version" We chat official account;Inner Mongolia Radio and Television official We chat official account "Pentium financing Media" official account Tik tok platform collects and analyzes the relevant introduction reports and short videos of the above new media to Inner Mongolia characteristic agricultural and livestock products during the two years from 2021 to 2022 from the media accounts "Mumindaxi","Enke" and other new media.This paper makes a statistical classification of the collected reports and short videos,analyzes the general situation of the introduction,the presentation of the content and form of the recommendation,summarizes the characteristics of the recommendation,finds out the problems existing in the recommendation and puts forward relevant optimization suggestions.This paper consists of introduction,chapter one,chapter two,chapter three,conclusion and appendix.In the introduction part,it describes the research background,research purpose and significance,research methods,research status and so on.The first chapter states the promotion of the strategy of rural revitalization and the combination of media to the characteristic agricultural and livestock products in Inner Mongolia,and then selects several characteristic agricultural and livestock products with high frequency or great influence in the report,as well as the new media promotion path selected in this paper.The second chapter summarizes the new media reports and short videos of Inner Mongolia characteristic agricultural and livestock products,and then presents and analyzes the content and form of the report of Inner Mongolia characteristic agricultural and livestock products combined with specific reports.Several typical reports are selected for case analysis,and the characteristics of recommendation are summarized on the basis of the above analysis and research.The third chapter,based on the analysis and research of the above two chapters,finds out the problems existing in the new media promotion of characteristic agricultural and livestock products in Inner Mongolia,and summarizes and analyzes the full text and puts forward relevant feasible optimization suggestions.In the conclusion,the commentator found that the official new media has the characteristics of active planning and reporting,concentrated reporting time,more comprehensive content,diversified forms and so on.Douyin self-media has the characteristics of frequent interaction with the audience,wide coverage area,and more separately recommended videos.In this paper,it is pointed out that the new media promotion of characteristic agricultural and livestock products in Inner Mongolia has a great impact on society,economy and so on.It is also found that the new media promotion of characteristic agricultural and livestock products in Inner Mongolia is relatively weak,the differentiation of homogeneous products is not obvious,the brand effect is insufficient and the promotion effect is unstable and so on.Aiming at the problem theorists proposed to strengthen the branding of Inner Mongolia characteristic agricultural and livestock products from the aspects of government,new media,enterprises,farmers and herdsmen,and to optimize the promotion content,innovate the promotion form and improve the promotion effect when using new media to promote Inner Mongolia characteristic agricultural and livestock products. |
