Research On The Construction Of Li Jiaqi’s Live Broadcast Cargo Circle

The current development of media technology has built a network society where all things are interconnected,which not only realizes the hyperlink of information,but also realizes the hyperlink of various social platforms.Compared with the past based on blood,geographical or industry connection,network social Internet users through different media choice,platform service application,etc.,broke the homogeneous "public",around the common interests,hobbies,condensation into vertical circle,different circles as long as there is a cross node can achieve connection,the spread of information presents the characteristics of hierarchical,form circles,also caused a variety of "circle" phenomenon.In the operation of live broadcasting with goods,this form of communication plays an important role.On the one hand,from the perspective of consumption,live streaming with goods is a kind of circle economy.Under the interaction between anchors and users,users gradually change from onlookers to participants,and then become fans in the broadcast room.The anchors also focus on mining the needs of users in the broadcast room,and are committed to achieving accurate docking between services and needs.On the other hand,from the perspective of the cultural level,the live broadcast presents obvious cultural attributes,and the circle culture deepens the relationship between the members within the circle,promotes the active communication of the circle members,forms the communication tension,and constantly attracts wide attention from the outside world of the circle.All of these are realized under the construction of the circle layer.Therefore,the construction of the circle layer is a core and key to the in-depth live broadcasting,which is the starting point of this research.At the same time,the construction of circle layer is also the premise of all kinds of "out of the circle" phenomena.Exploring the construction of circle layer is helpful to better understand the operation logic of circle layer communication.Head with goods host jia-qi li through a "lipstick" reputation,become active in electric business platform beauty web celebrity,with its personality charm and professional ability greatly enhance the consumer shopping experience,established the relationship between trust with consumers,promote consumers to fans,and under the participation and interaction created a distinctive discourse system,formed a rich circle of culture,emotional connection with users,build the solid circle centered on jia-qi li,and produced a large influence,with typical.The study found that on the one hand,Li Jiaqi stimulated users’ consumer demand through live streaming of goods,on the other hand,he attracted "beauty" hobby "beauty",and gradually established a consumption circle maintained by interests,emotions and interests,to achieve relatively stable economic benefits.This circle has gone through four periods of germination,growth,maturity and differentiation.It not only has the common characteristics of the network circle in the general sense,but also has the personalized characteristics such as prominent economic orientation of the circle relationship and strong user mobility given by the economic attributes of live broadcasting and goods.In the circle of the construction mechanism,on the premise of capital field mechanism,media platform as the carrier of media mechanism,human identity mechanism formed a stable triangle construction circles,maintain the operation of the circle,the current live with goods change eat flow dividend conservative thinking,looking for new sustainable development path has certain reference value.