A Research On Short Video Performance Of Cancer Patients From The Perspective Of Empowerment

Ever since,cancer has been an enemy of human fear,that carried a cultural burden of stigma.As a result,cancer patients not only bear the physical pain,but also contend with cultural stigma.Under the background of short video,more and more cancer patients publicly reveal hidden diseases and anti-cancer life with short videos in social media.Publishing on Tik Tok has become a mainstream way of their lives.As a vulnerable group,what kind of demands do they have in the media practice? Whether and how these demands would be realized? How does it affect the way they perform?In this study,150 short video samples and 60 patient accounts on Tik Tok platform were analyzed by the method of content analysis and network ethnography,and 15 patients were interviewed semi-structurally.In terms of the first chapter,from the perspective of media,expounds the media environment for cancer patients to practice Tik Tok short video from three aspects: production,connection and interaction.In Chapter 2,from the view of social media platform,based on the content analysis of cancer patients’ works and accounts on Tik Tok,the characteristics and strategies of patients’ visible performance behavior under the logic of platform are analyzed.In Chapter 3,from the perspective of patients themselves,it explores how they exert their subjectivity through short video practice,so as to improve self-efficacy and cure themselves in the course of anti-cancer.In Chapter 4,the original motivation and ultimate effectiveness of patients’ short video practice and performance are analyzed,that is,patients seek and utilize social support from materiality,emotion and identity under relational empowerment.Chapter 5 illustrates the problems of body landscape and commercialization in the practice of short video for patients--taking themselves out of the context of illness,pain and producing images that meet the expectations of consumers with the consciousness of consumption.In addition,it also faces the risk of bearing the cost of the performance due to netizens’ doubts,which will lead to negative evaluation and feedback for themselves.Under the background of strong ties weakening and weak ties strengthen,short video practice dispersed the patient group and made up for the burden of self-perception caused by the fear of being a burden on others in reality,and gained more extensive and equal social support than in real life.When they have mastered the right of independent discourse and self-livelihood,they are no longer passively portrayed and weak,but actively produce self-image and compete for resources for themselves.The cancer patients in Tik Tok form a collective image of cancer in the digital age together: no longer scary and tragic,but invincible and optimistic.That affects the metacognition of the subject of the disease and also changes the collective cognition of the social public towards cancer.