Research On Media Empowerment And Alienation In The Use Of Short Video

In today’s fast-paced society,the emergence of short videos has become an unstoppable trend.Since entering the first year of short videos,mobile social media has begun to shift towards video,among which short videos have gradually become an important way of entertainment and leisure in our daily lives,and have also had a significant impact on our lives.We are both inspired by its free atmosphere,enjoying it,and unconsciously falling into the trap of entertainment until death.In order to explore the dual social impact of short videos,this article studies the empowerment and alienation of short videos.This article takes short videos as the research object and investigates the usage behavior of short video users to understand the social effects generated by short videos.Based on questionnaire surveys and semi-structured interviews,summarize the usage of short video users and their views on the empowerment and alienation phenomena brought about by short videos.Integrate and analyze the obtained data and interview results to explore the social impact of short videos from two aspects:empowerment and alienation.Then,three dimensions of discourse empowerment,cultural empowerment,and knowledge empowerment were selected to analyze the positive impact of short videos.It was found that short videos have empowerment characteristics such as popularization and democratization,and alienation phenomena such as addiction,attention deprivation,and irrational production were also analyzed.This study suggests that short videos themselves have dual effects of empowerment and alienation,but their positive effects far outweigh their negative effects.It provides us with a free,diverse,and liberated public platform,widely promoting the freedom and power of mass communication.However,the chaos in it is relatively limited and controllable.As long as we truly want to make changes and make certain efforts,we can avoid going to the end of entertainment.