The Study Of Sexuality Education Video Under Narrative Perspective

In recent years,because of the development of media technology,short video is sweeping the world with their users continues growing.Among them,the short video of science popularization also rides on the expressway.However,due to the traditional cultural concepts,the national people still feel shame on sex knowledge,coupled with the poor communication channels,the status of sex education in China is still not optimistic,so the need to fill this gap through the social media platform to post short videos of sexual knowledge.This paper analyzed the narrative context and subject of the short videos on sex knowledge through the analysis of the self-published media "Jiaxing Cheese" on the Blibili.com,and focused on the narrative content and narrative effect of the case samples,in order to explore the narrative context of "Jiaxing Cheese" for young people.In the introduction section,research background,significance,methodology,innovative points of emphasis and basic theories are reported,which provides a specific description of the research ideas.The first chapter depicts the spatial and temporal picture by sorting out the history and current situation of sex knowledge dissemination.The second chapter analyzes the narrative subjects of short videos on sexual knowledge,and summarizes them by examining the affordances of Bilibil platform,which support the grassroots media do their science communication works.The third chapter uses textual analysis to explore the sample of the research object and tries to solve three questions: "what to say","how to say " and "how to do".The fourth chapter analyzes the functions and users’ feedback of the "Jiaxing Cheese" by using in-depth interviews.The final chapter analyzes the limitations and concerns on the sexual education by short video,so that some suggestions for improvement have been offerd.