Research On Marketing Strategy Of SaaS Software Products Of G Company

With the development and popularization of cloud computing technology,SaaS(Software as a Service)software products are increasingly favored by enterprises and consumers.In this context,many software companies have begun to focus on the SaaS market and seek appropriate marketing strategies to promote and sell their products.Especially as represented by the enterprise“knowledge management system”,SaaS applications not only provide more convenience to users,but also help achieve the goal of reducing costs and increasing efficiency.G Company is one of the representatives of small and medium-sized knowledge management software enterprises.It needs to formulate appropriate marketing strategies to expand sales and prove its potential for scalability.Compared with other well-known peer companies,G Company has not formed a replicable sales model,and its channel system still needs improvement.This thesis utilizes methods such as market research,data analysis,competitor analysis,and industry analysis analyze G Company’s target customer groups,competitors,industry development,product features,and marketing strategies,revealing certain problems in G Company’s marketing strategies and analyzing the reasons behind them.In addition,suggestions for improvement are given from the four aspects of G Company’s product strategy,channel strategy,pricing strategy and promotion strategy to help G company quickly open the market and improve its revenue.The research results provide practice for G Company in product positioning and optimization,service,pricing,channel development,also serve as a reference for the development of similar SaaS software companies,helping these companies achieve long-term product development and sales growth.