Research On The Operation Strategy Of WW Account On TikTok Platform

In the current era,with the booming development of digital technology,the offline social behaviour of the public is limited and more social needs need to be solved through online means.Against this backdrop,the new media industry and short-form video platforms are rapidly emerging,with content creators of high content quality,high output frequency and trend-setting creative concepts.However,with the proliferation of creators and the need for more profitability on the platforms,there are inevitably many problems such as homogenisation of creative content on the platforms and unauthorised copying of other people’s work,while the ’lure’ of cashing in on traffic has led to an increasing number of creators copying other people’s creative work at low cost to meet their own operational and The number of creators copying other people’s creative works at low cost to meet their own operational and creative needs has increased.Tik Tok is also the most superior headline platform among the short video platforms that have emerged in recent years.The operation mode and strategy of accounts on Tik Tok reflect and determine the relationship between content and traffic to a certain extent.Based on the ABC attitude model and STP theory,this paper takes WW accounts in the incubation stage of the Jitterbug platform as the research object,and mainly uses the case study method and questionnaire research method to analyse the portrait,positioning and market distribution of the audience groups corresponding to WW accounts,as well as the attitudes,behaviours,preferences and future attitude trends of user groups towards the Jitterbug platform and WW accounts,and the influencing factors of account data Cross-analysis was conducted to find solutions.The research was conducted through a combination of online and offline questionnaires,culminating in a survey of 215 users using quantitative tools such as SPSSPRO and Excel.The study found that the audience of WW accounts in Jitterbug platform is mainly post-90 s,and the overall education level is high,with the largest proportion of masters.Through analysis,there are three main influencing factors that affect WW account data and get better traffic: the length of the work does not exceed 60 seconds,the content posted captures real-time hotspots and the account has an original and unique style,and the frequency of posting is kept at 5-8 entries a week without interruption;further operational methods that can be improved on this basis include: controlling the length of videos to improve the efficiency of information expression;ensuring video quality and shaping a high-quality account.Enriching the form of content to attract viewers’ attention;establishing a sharing mechanism to facilitate communication between multiple parties.On the basis of this research,the factors related to the relationship between content and traffic were further explored.From the results of the data analysis,it is clear that the data obtained from original works is significantly higher than that obtained from secondary creations,indicating that the quality of content determines the value of content.Ultimately,three strategies are proposed for the incubation and operation of WW accounts: content operation,value co-creation and fan aggregation.The innovation of this paper is to analyse the data of several government accounts,explore the factors that affect the relationship between content and traffic,and propose the value co-creation of WW accounts by relying on the Tik Tok platform.