Research On The "Breaking The Circle" Of The New Year’s Eve Party Of Bilibili From The Perspective Of Communication Ceremony

Bilibili is a typical anime cultural community,and its inherent circle attributes and unique circle culture create a distinctive cultural ecology of bilibili.In recent years,bilibili has realized that the circle culture has gradually affected its own development,and has taken a number of measures to actively break the circle.The TV series "The Sky of the Wind Dog Youth",the variety show "Rap the New Generation","I repair Cultural Relics in the Imperial Palace",the New Year’s Eve Party of bilibili,the youth manifesto film "After the Wave","Into the Sea","Happy Encounter",the documentary "Guarding the Liberation of the West",etc.,are all new attempts of bilibili to stand on the broken circle road.Among them,the New Year’s Eve Party at bilibili,is a classic work on the road of breaking the circle at bilibili,which has great influence and wide dissemination.It is a landmark case in the popularization transformation process of bilibili.In this thesis,four New Year’s Eve parties at bilibili from 2019 to 2022 are taken as the research object and the communication ritual view is taken as the theoretical basis to analyze the circle breaking communication of the New Year’s Eve party at bilibili.In the first part of this thesis,the relevant concepts of New Year’s Eve party and broken circle at bilibili are clarified,and the broken circle propagation phenomenon of the New Year’s Eve party at bilibili is briefly sorted out.It is found that the New Year’s Eve party at bilibili has realized the broken circle of flow,platform,culture and technology.The second part sorts out the construction elements of the New Year’s Eve party ceremony at bilibili,and analyzes the media ceremony of the New Year’s Eve party at bilibili from the ceremony subject,ceremony symbol and ceremony scene.The third part studies the ritual process of the New Year’s Eve party at bilibili,analyzes the process of ritual calling,ritual interaction and ritual strengthening,and finds that the audience realizes emotional sharing and collective memory inheritance in the process of ceremony,and obtains group identification.The fourth part summarizes and sorts out the circle breaking propagation path of the New Year’s Eve party at bilibili,and concludes that the New Year’s Eve party at bilibili realizes circle breaking propagation through shaping the cultural community,breaking communication barriers and multiple interactive ways.The fifth part elaborates the development bottleneck and optimization countermeasures of the circle breaking propagation of the New Year’s Eve party at bilibili.Based on the above analysis,it can be seen that the New Year’s Eve party of bilibili is in a bottleneck period of development.This study puts forward the following optimization countermeasures for the future development of the New Year’s Eve party of bilibili: First,to enhance the cultural attributes of the platform;Second,to enrich the way of interaction;Third,the expression form of creative advertising;Fourth,give full play to technological advantages.