Based On The Improved FCFF Model,the Value Evaluation Of TV Zone Enterprise

With the continuous evolution of China ’s new media and the continuous innovation of5 G technology,the cultural media industry has gradually formed a new business model,and thus entered the stage of refined market operation,with broad development prospects.The epidemic in 2020 has led to changes in distribution channels,which in turn has promoted changes in the way content is produced.China ’s mobile Internet has entered a new stage where traffic dividends have disappeared,and it is necessary to find new media operating stock markets to maintain its sustainable development.In this case,the rise of MCN has become an emerging force in the Chinese cultural media market.As a leading explorer of MCN in the radio and television department,TV Zone has led the concept of " Internet celebrity " in the Chinese stock market.Many cultural media companies try to play a synergistic effect and diversified advantages through the merger and reorganization of MCN institutions.In this context,it is particularly important to evaluate such enterprises scientifically,reasonably,effectively and fairly.The purpose of this paper is to explore a method suitable for the evaluation of TV Zone enterprises.Therefore,by consulting the development process,theoretical basis and evaluation methods of value evaluation,this paper studies the characteristics of cultural media industry and the development status of TV Zone,and explores the applicability of different evaluation methods in this industry.Finally,this paper uses the improved FCFF model to evaluate the value of the first state-owned holding program production listed company in China.In order to test the accuracy of the improved FCFF model used to evaluate the value of the company,this paper also uses the FCFF model and the EVA model to evaluate the value of the company.By comparing the results of the three models,the intrinsic value of the improved FCFF model is closer to the market value,indicating that the evaluation results are reliable and closer to the intrinsic value of the enterprise.