Analysis And Creation Practice Of Interactive Mode Of Barrage Vide

In recent years,with the rapid development of the Internet industry and the diversification of entertainment forms,bullet chat(or time-sync comment)video websites led by Bilibili.com and Ac Fun.com have entered the field of mass culture,and a unique youth subculture has followed.Young audiences gather on the bullet chat video websites to talk and laugh,and through these comments,the original video works are recreated in a carnival style,bringing “brainwashing” "recreation" of works to all cultural circles.In recent years,with the advent of the new media era,the fragmented communication mode highlighted by short videos caters to the audience’s information acquisition mode,and the audience’s demand for instant access to information content is constantly met.In the current situation of "short,adaptable and fast",it is difficult for the audience to have enough time to understand new information or hot words of new events,but they want to know the source,main characteristics and some ideas of information or events in a short time,Therefore,knowledge-like bullet chat video came into being.Based on the bullet chat video on bilibili.com,which is widely used at present,and the theoretical knowledge of Reception Aesthetics,this paper takes a case study on Pindao which is a practical graduation work created by the author,and try to analyze the background of knowledge-like bullet-chat video and expounds the causes,so as to promote its better developmentFirst of all,using theoretical knowledge such as reception aesthetics and circular-hermeneutics,this paper studies and analyzes the existing interaction mode of live video and the audience’s acceptance psychology,expounds the construction of interaction mode in this graduation creation process,and raises questions based on the experience encountered and thought.Secondly,the detailed creation process of the whole graduation work Pindao series videos is described one by one,from the source of creation ideas to post production and improvement,and problems are summarized and experience analysis.Finally,based on the problems and experience in the creation of this graduation work,this paper analyzes and studies the text value extraction and its significance from the perspective of reading subjectivity,and puts forward some problems,such as the shortcomings of the text value extraction and its significance,and then reflects and summarizes the current bullet-screen video environment.