Research On New Media Empowerment And Urban Integration Of Migrant Workers

In recent years,along with the rapid development of social technology,the social media environment has been reshaped by new media,and the migrant workers in the midst of it are experiencing urban integration under new media empowerment.New media empowerment refers to the process by which media users use new media to obtain the information they need,express themselves,and facilitate their actions and practices,so as to gain better control of social resources and improve their life situation.New media empowerment of migrant workers’ urban integration is reflected in their economic,social and psychological integration at multiple levels.New media can help migrant workers gain more social opportunities and social support,dissolve the disharmony in their urban integration process and achieve better development for themselves.Therefore,this study focuses on the urban integration of migrant workers under the empowerment of new media.Based on the primary data obtained from in-depth interviews,and adhering to the rooted theory research method,this study explores the factors of urban integration of migrant workers empowered by new media,and tries to propose an optimal path for the urban integration of migrant workers empowered by new media based on the empowerment status quo presented in the study.To sum up,this study will focus on the factors of urban integration of migrant workers empowered by new media,and will answer two main questions:(1)What aspects of urban integration of migrant workers are supported by new media?(1)What aspects of the new media support the urban integration of migrant workers?That is,we will investigate the current use of the Internet by migrant workers,observe their attitudes,motivations and practical applications in the process of Internet use,and construct and analyse theories accordingly.(2)In the process of urban integration,how can new media empowerment be optimised to resolve the existing barriers to urban integration faced by migrant workers? To this end,this study firstly compares and summarises the literature on new media empowerment and urban integration of migrant workers at home and abroad,and then explores the topic of this study based on the rooted theory research method.According to the requirements of the rooted theory research method,this study identifies 30 research subjects with the help of purposive theoretical sampling,obtains primary data through in-depth interviews,and after analyzing the original data with the three-level coding of rooted theory,summarizes and organizes the urban integration factors of migrant workers empowered by new media and constructs a theoretical model of urban integration of migrant workers empowered by new media.The study concludes that the urban integration factors of migrant workers empowered by new media are mainly focused on four aspects: ability enhancement and career optimisation,lifestyle urbanisation,social capital construction and cultural and psychological integration.Among the factors of ability enhancement and career optimisation,they include personal ability enhancement,career stability and promotion,and career equity;among the factors of lifestyle urbanisation,they include urbanisation of shopping,urbanisation of travelling and living,and urbanisation of leisure and entertainment;among the factors of social capital construction,they include expanding and activating interpersonal networks,self-image building,and participation in social organisations and activities;among the factors of cultural and psychological integration Among the factors of cultural and psychological integration,they include emotional detachment,urban identity,self-identity and integration into urban culture.As an aid to the urban integration of migrant workers,whether the empowerment of new media can be truly transformed is also related to the digital survival of individual migrant workers and their occupational needs.Based on the shortcomings of new media empowerment for migrant workers’ urban integration revealed in the study,this study attempts to propose three optimisation paths for new media empowerment for migrant workers’ urban integration: strengthening organisational guidance,enhancing migrant workers’ awareness and use of new media,building a new media career optimisation platform to help migrant workers’ own development,and building a new media social interaction platform to construct a mutual help ecology for urban integration.