Research On Income Audit Risk Of Live Broadcasting Company

With the advent of the Internet era,the live streaming industry is rapidly developing and the market size is rapidly expanding.As of the end of 2021,the user base of China’s live streaming industry has reached 638 million people.However,the fierce competition within and outside the live streaming industry has intensified the development pressure on live streaming companies.The characteristics of live streaming companies such as informatization,virtualization,and massive data have led to more complex and covert audit leads,which poses greater challenges to external auditing.At present,there is less academic research on the Audit risk of the live broadcast company,especially on the Audit risk of the revenue of the live broadcast company.Therefore,it is necessary to study the Audit risk of the revenue of the live broadcast company.This article adopts case study and literature analysis methods.First of all,it expounds the relevant concepts of income audit and Audit risk,and takes modern risk oriented audit theory and fraud triangle theory as the theoretical basis;Secondly,it briefly introduces the development history and current situation of the live broadcast company,and summarizes the income profile of the live broadcast company.On this basis,this paper believes that the Audit risk of the live broadcast company’s income mainly includes the risk of significant misstatement of income and the risk of income inspection;Then,this article takes P Accounting Firm’s audit of H Live Company as a case study.After briefly introducing P Accounting Firm’s overview,H Live Company’s overview,and the audited situation,this article believes that H Live Company’s risk of significant income misstatement mainly includes: market competition,copyright disputes,head aggregation effects,and financial statement level income significant income misstatement risks caused by strategic expansion,precipitation of virtual currency,"false heat" The risk of significant misstatement of income at the identified level caused by the complexity of member value-added service contracts and advertising intermodal modes.In terms of income inspection risks,this article believes that the audit preparation stage,audit execution stage,and audit follow-up stage should be analyzed separately;Finally,based on the analysis of the Audit risk of the revenue of the head company H Live Broadcasting Company,the measures to deal with the risk of major misstatement of the revenue of the live broadcasting company and the risk of revenue inspection are obtained.This paper focuses on the new format of the live broadcast company,and innovatively starts from the income Audit risk.By analyzing the income Audit risk of the case company,this paper obtains the measures to deal with the income Audit risk of the live broadcast company,and further refines the research on the income Audit risk of the live broadcast company.