| Interactive short video refers to a new media video program that is completed by users and designers through network interaction and has a branch length of less than 10 minutes to reach the final outcome.Interactive short videos can be divided into testing,question and answer,news and plot.This paper mainly studies plot interactive short videos that focus on story description.In the interactive short video of plot,the audience can influence the story according to their own choice,so as to bring a subversive user experience to users.Nowadays,the development potential of plot interactive short video is huge,and technology also provides a strong support for its development,but narration is still a big problem in front of creators.Plot interactive short video should not only meet the interactive needs of users,but also create narrative immersion,which requires exploring a more reasonable way of narration.Using the research methods of case analysis and content analysis,this paper takes the plot interactive short video of "Bili Bili" platform as the research object,and collects the sample of the plot interactive short video of the top 100 broadcast on "Bili" platform from July 8,2019 to November 30,2021.From the six perspectives of narrative length,narrative design,narrative theme,narrative perspective,narrative structure and the use of audio-visual language,The narrative characteristics of the sample video are analyzed,including: the narrative time is concentrated in 4-6 minutes,and the plot line is few and precise;The number of interaction nodes is concentrated in 7-10,and achievement and exploration are the main interaction types;The narrative structure is mainly tree structure and circular structure;Audio visual language is mainly self-made animation with distinctive painting style.Finding out the characteristics of the interactive short video of plot is helpful to give better play to its advantages in the process of practice.Combined with the dissemination effect of samples and the narrative characteristics of excellent cases,this paper draws six enlightenments: meet user needs according to user portraits;The narrative plot is compact,and the story is ups and downs;Give consideration to story coherence and game experience,and be alert to invalid options;Clear task objectives to meet the "flow experience";Space thinking replaces time thinking and breaks the traditional narrative logic;Audio visual language cooperates with the theme to build a "real" narrative environment.And in the research process,the author found that with the continuous progress of science and technology and the improvement of user recognition,the narrative openness,interactive narrative mode and narrative subject of interactive short videos will be further developed in the future,or more open and humanized narrative possibilities such as "combining generated narrative with preset narrative","innovating interactive narrative mode and creating non influencing interaction","PGC and UGC collaborative creation" will be realized.Finally,the author makes a summary and Reflection on the deficiencies of the research. |
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