Mobile Network For Online Celebrities' Short-videos Marketing Strategy Research

In recent years,with the intelligent upgrade of mobile devices and the optimization of network environment and the improvement of mobile network technology,mobile short-videos has gradually become a new type of social communication,which has become one of the main means for users to obtain information.The rise of mobile short-videos has provided a new development opportunity for content startup online celebrities.At present,China's mobile network for online celebrities' short-videos is still a new thing.During the rapid development,papi is the representative of China mobile network for online celebrities' short-videos industry,successfully established the papi as a synonym for quality brands,and become a model for mobile short-videos content entrepreneurship.The success of papi is based on the rapid development of mobile short-videos,so this article takes papi as an example.By combining the development history of mobile network for online celebrities' short-videos,this paper analyzes the marketing strategy of Papi,clarifies its marketing success experience and analyzes the lack of improvement suggestions.And look forward to the future development and marketing of mobile short-videos.The main part of this paper is divided into three parts.The first part starts from the rising environment of mobile network for online celebrities' short-videos,and sorts out its domestic and international development history and marketing characteristics.The second part takes papi as an example,from her clear market grasp,Accurate marketing positioning,reasonable marketing mix analysis,explore its marketing strategy to reveal its long-term market share;the third part gives suggestions for improvement on the problems of papi in the process of marketing communication,and moves to the future.The development trend of the network-like online celebrities is predicted.