R Enterprise Development Strategy Research

After China’s reform and opening up policy issued,many high-tech enterprises have entered the Chinese market by the reason of cost advantages.R enterprise is a foreign-invested crystal oscillator manufacturer with this heat.As more and more foreign enterprises entered Chinese market,the market competition becomes completely fierce.R enterprise has a bad management after production in the first year.Now it is facing business difficulties in the market.R enterprises are limited by policies and resources in the Chinese market.With more and more enterprises entering China,the competitive environment of the market industry is becoming more and more complex and changeable.Therefore,on the status quo of R enterprise development,Take R enterprise as a case study of its business status,product characteristics,market development status,seriously think about R enterprise’s goals and development path,formulate the corresponding strategic development planning for R enterprise’s current predicament to find the right way to development.The research in this paper has certain practical significance and brings certain reference value for other enterprises.In this paper,according to the problems R enterprise is facing in the market,it analyzes all aspects of the internal and external environment resources of the enterprise,obtains R enterprise’s strengths and weaknesses in the market,and puts forward an alternative strategic plan to get rid of the current predicament.According to the collected information for in-depth theoretical research,and the actual implementation of the comprehensive analysis,so as to design suitable strategic planning measures.First of all,it is necessary to find the direction suitable for R enterprise’s own development.Then,it is necessary to analyze the internal and external conditions of R enterprise to obtain the development status of external environment,industry development trend,and market competition.By EFE matrix and IFE matrix,internal and external strengths,weaknesses and opportunities are analyzed.Finally,using the enterprise strategy analysis method(SWOT model)to find out the strengths and weaknesses of R enterprise,develop R enterprise’s appropriate development strategy and a series of strategic security system.