| In recent years,Chinese mainland’s demand for semiconductor products has increased rapidly,and the Chinese government has regarded the development of semiconductor industry as a key project in the 14 th Five-Year plan.To strengthen the competitiveness of Chinese enterprises in the semiconductor field,as well as tackling key problems at the technical level,the improvement of supply chain management ability is also a very important aspect.Customer demand is the input of supply chain,and the supply chain management starts from demand management.Continuously improving the level of demand management is conducive to improve the efficiency of enterprise supply chain management and enhance the competitiveness of enterprises.This paper takes a semiconductor integrated circuit company as the research object.First,this paper introduces the operation situation of the company,and focuses on the problems existing in the demand management of the company.The main reasons for the demand management problems are: the accuracy of demand forecasting is very low;capacity allocation scheme cannot be approved by relevant parties;for the needs of customers,the corresponding assessment and assessment have not been done.Secondly,this paper puts forward some suggestions for the above problems: Apply time series forecasting model in demand forecasting to improve forecasting accuracy;Use the linear programming method in allocating the capacity of production to get the optimal feeding plan;Propose methods for customer demand assessment and assessment;and on this basis,the H company’s demand planning process is optimized.This paper also discusses the adjustments that H company needs to make in organizational resources to implement the above optimization scheme.Finally,this paper verifies the improvement effect of demand management.The improvement effect of demand forecasting accuracy and the optimization result of capacity allocation are evaluated.Also the efficiency of demand planning and the improvement of customer demand management are discussed. |
