| In 2007,quantitative self movement was put forward by Kevin Kelly and Gary Wolf of Wired magazine,and became an important research topic in the academic circle.In the research on the impact of digital survival on human life,researchers focus more on the spiritual existence of people in the space constructed by numbers and data.Such a digital space is called cyberspace.Researchers believe that human intuition can exist and act independently in cyberspace without the bondage of physical body.However,the development of the Internet has made us realize that digital space is not a pure cyberspace,but has countless links and multi-dimensional interactions with real space.The application of mobile Internet has further deepened this kind of connection and interaction,and data is an important link of connection and interaction.Data not only supports people’s virtual survival,but also strengthens the corresponding relationship between people in real space and people in virtual space,and even affects people in real space in turn.Compared with "digital" survival,"digital survival" emphasizes data as a medium,means and method for interaction between human and digital space.In this study,mixed research method was used to collect research data.To be specific,take the 6-year ethnographic research as the main material,supplemented by the preliminary conclusions formed by in-depth interviews for further verification.According to the principle of information saturation method of maximum difference in qualitative research,this study conducted semi structured interviews with 15 runners who carried out quantitative self practice based on their own needs and 8 runners who carried out value transfer tasks.Through the text analysis of the runner’s body mediated presentation,the research findings of this paper are mainly divided into three parts.In the part of quantitative self practice,the quantitative self practice of ordinary runners and value transfer task runners is the action possibility formed by the social technology/object(platform)personal chain reaction.The professional sports software platform captures the demand for personal body information and sports data sharing brought about by the growth of social sports demand,creates a stage that can present runners’ body data,and prepares resources and environment for mass runners and sports equipment promotion.At the same time,as an advanced thinking of availability,platform technology imagination should not only think about cognitive and action issues from the perspective of technology users,but should be understood as the process of meaning making by different groups in the field.Therefore,the practice of value transmission after the runner quantifies himself should not only be seen as the result of the change of social demand or the embodiment of the platform traffic dividend,nor should it be attributed to the runner’s personal initiative.Beyond the perspective of single factor determinism,the fame practice of online anonymous accounts is regarded as the collusion of society,technology/object(platform)and runners.In the part of identity management,according to the personal needs of runners,the boundaries of identity disclosure will produce reciprocating wandering.Visibility is not an arbitrary discussion based on circles or close relationships,but a flexible concept: based on the change of motivation and identity,the digitalization of personal information can have an effective channel for media presentation.More importantly,in the re discussion of the concept of "quantitative self",the study found that the concept of quantitative self is reflexive: the segmentation of real identity and digital identity by runners brings about a "broken continuity"-the investigation of the behavior of digital identity in cyberspace will be extended to offline in some form,and the investigation of real identity in offline space can also be extended to online.At the same time,based on the thinking of "thick data",it is proposed that quantitative self should be an exploratory and enlightening topic,and should emphasize the profound interpretation of materials rather than standardized research conclusion production.According to this,this paper believes that the runner’s own quantitative self practice is a realization of subjectivity,and the datalization of his own body to the media makes the runner have a new life in the society. |