Research On Body Simulacrum In Consumer Society

In the consumer society,the human body is also manipulated by symbols,especially after the birth of mobile Internet,mobile terminals have replaced paper and TV as the main communication tools in the field of mass communication,and images have gradually replaced words in more application scenarios.These changes have further blurred the line between the virtual and the real,allowing us to exist in a society where symbols are better than references;where copies are better than originals;where fantasy is better than reality.As Baudrillard put it,"the body becomes the most beautiful consumer product," whether it is the practice of the body as capital or the practice of the body as idol,it can receive unrestrained economic and psychological input.Body mimicry is also a manifestation of consumer culture,in which the consumption of the body includes the consumption of appearance,the consumption of emotion and the consumption of class identity.The motivation for this can be found in the fact that body imitation in consumer society still operates according to what Marx called the logic of fetishism,and it is the logic of body fetishism that leads individuals to an endless transformation of the flesh.The idea of "commodity fetishism" was proposed by Marx in Capital,where he argued that capitalism turns everything into a commodity and consumption externalizes social relations,i.e.,human relations are embodied through the consumption of commodities.Baudrillard inherited Marx’s critical thought on the logic of worship,but due to the difference in their times,the two men studied different objects,and Baudrillard emphasized symbolic consumption.The body mimesis composed of symbols reproduces the alienated body and the alienated body interaction,the will of the subject is dissolved,and the objectification of the subject is also an entry point to understand the relationship between the body mimesis and the alienation of the body.