Research On The Phenomenon Of Short Video "Clocking In The Web Celebrity Spot" From The Perspective Of Communication

The development of communication technology and mobile devices affects the way people socialize.From the perspective of communication science,at the early stage of Internet development,due to the limitation of technical means and other factors,people's daily life in cyberspace existed more in a textual way,such as blogs and forums;in the 3G network period,pictures appeared in people's text socialization;4G,5G network and the development of mobile terminals can load and spread more With the development of 4G and 5G networks and mobile terminals,it is possible to load and disseminate a larger volume of information,so short videos have become an important entertainment and social way for people.Compared with text-based social networking,video scenes can present self-image more vividly and directly.The constant iteration of Internet technology has led to the emergence of various new forms of social content and social products,with the slogan of "record the good life",Tik Tok app(application)firmly occupying the leading position in the short video industry.In recent years,with the prosperous development of Tik Tok short video,"clocking in the web celebrity spot" has gradually become popular and a unique youth subculture phenomenon.People are eager to go to popular online places to clock in and share the dynamics of clocking in on social media platforms.The factors behind the popularity of this phenomenon include the construction of web celebrity symbols,the prevalence of consumer culture,people's social needs,and the technical operation and interaction mechanism of short video platforms.With the help of Erving Goffman's self-representation and Joshua Meyrowitz's media scene theory,this paper explores the reasons for the phenomenon of short-video clocking in the web celebrity spot and the psychological motivation of people's clocking behavior through the content of clocking in the web celebrity spot videos and in-depth interviews with clocking users in Tik Tok.On this basis,we propose rational thinking on the social communication behind the clocking in the web celebrity spot phenomenon and make suggestions for optimization,which can help establish a healthy relationship between web celebrity spot,media and consumers.The introductory part of the thesis briefly describes the background of the topic and the significance of the research,reviews the current status of the research on short videos and clocking in the web celebrity spot,introduces the research methods used in the thesis,and introduces the innovations and shortcomings.The first chapter identifies the concepts of "web celebrity" and "clocking",and provides an overview of the development of the media scene theory involved in the thesis.The second chapter analyzes the background of the emergence of the phenomenon of clocking in the web celebrity spot,including the significance of the symbolic construction of web celebrity,the integration of video scenes into daily life and the identity needs of community circles;the third chapter analyzes the content of clocking in the web celebrity spot videos in Tik Tok and interviews with clocking users,and concludes that people engage in clocking in the web celebrity spot behavior for reasons of self-presentation and symbolic consumption.The last chapter of the thesis is based on the research,which considers the disorder of social communication in the phenomenon of clocking in the web celebrity spot,and tries to put forward some suggestions for optimization.