| Hu Qingyutang is one of the world’s most prestigious century-old brands,known as the“King of Medicine in Jiang Nan”,and one of the most representative Chinese medicine numbers.Hu Qingyutang Museum of Traditional Chinese Medicine is the first professional and representative of Chinese medicine museums in China’s long-established enterprises,and has now become an important base for the protection,display,inheritance and active utilization of Chinese medicine culture in China.However,in general,there are still some shortcomings in the exhibition of the museum,such as more traditional exhibition ideas,less comprehensive content,insufficient space utilization,single form and other problems.Thus,the exhibition of the museum needs to be further optimized in order to better realize the current requirements of China’s old cultural heritage protection project and better comply with the provisions of a professional and precise museum management system.First of all,the level of innovation of exhibition ideas.Hu Qingyutang Museum of Traditional Chinese Medicine should break the single thinking of exhibition and display,based on the general requirements of the museum,combined with the new concept of the development of time-honored museums and the new direction of the Museum of Traditional Chinese Medicine,properly use digital technology,highlight the unique skills of time-honored brands and the dynamics of traditional Chinese medicine culture,and let the public experience the distinctive Hu Qingyutang Chinese medicine skills.The museum should also actively mobilize more social relations with schools,communities and relevant departments to explore a broader new market,balance the relationship between cultural value and commercial value,and create a base for traditional Chinese medicine cultural experience and publicity and education activities.Secondly,the level of exhibition content enrichment.Based on the professional knowledge of Traditional Chinese Medicine,the exhibits of Hu Qingyutang Museum of Traditional Chinese Medicine should balance academic and popular science,and be divided into two veins based on the selection of exhibit elements and the design of the information,from the whole to the parts,seeking individuality in the commonality.One is the development of Chinese medicine as a whole,and the other is the development of Hu Qingyutang.The first lineage presents Chinese herbal medicine,medical techniques,medical tools,medical books and famous doctors.On the basis of the botanical medicines,animal medicines and mineral medicines displayed in the museum,the Chinese herbal medicines should be subdivided into first-class wild herbs,authentic herbs and drug relics;medical skills should be divided into diagnostic methods,medical techniques and concoction techniques;medical tools should be divided into diagnostic and therapeutic instruments;medical books should list classic and characteristic core books;famous doctors should include their biographies and medical contributions.The second article should reflect the development of Hu Qingyutang for more than 100 years,the humanistic story and the contribution of Chinese medicine in the lineage.The development of this medicine company over the past 100 years should cover the development of Hu Qingyutang and the honors it has received since its establishment;the humanistic story should be mainly explored through the plaques and couplets,such as the business culture philosophy of “Medicine Bureau” and “Quit Deceiving”.Chinese medicine contributions are divided into traditional Chinese medicine skill,business hall,medicine and food homology and traditional Chinese medicine outpatient service.The skill includes production of Wan San Gao Dan(Biejiajianwan,Zixuedan,Piwendan,Limahuidingdan,Babaowudanding)made by Hu Qinyutang;the business hall should show traditional purchase methods(health care products,prescription drugs and non-prescription drugs);In the medicine food hall,there are fourteen kinds of creams and production,such as the cream for nourishing the lungs and nourishing the skin,and the practice of special dishes such as cordyceps duck casserole,shredded ginseng and astragalus river shrimp;the content of the Chinese medicine clinic includes the real display of pulse cutting,acupuncture and medicine dispensing by famous doctors.Thirdly,the exhibition space should be optimized.The exhibition space of the Museum should be composed of physical and virtual space.The physical space covers the indoor space,the outdoor space,the surrounding environment and the outdoor planting space.The exhibition area,education area and service area of the indoor space should maximize their respective functions.Outdoor spaces such as corridors and patios should also be expanded with exhibition-related spaces.The surrounding environment should make use of the historical and cultural district,Hefang Street,to increase the visibility of the museum,to bring into play the influence of the museum’s Traditional Chinese Medicine culture,to establish a Traditional Chinese Medicine cultural belt in conjunction with other long-established museums,and to creat a “museum street” with other types of museums.The outdoor planting space is mainly to use the herb planting base to create an outdoor “special exhibition”.For the virtual space,in addition to the creation of websites,micro-blog,We Chat,small programs,APP and other online spaces,the museum should also integrate and optimize the physical space with the help of virtual reality technology,mixed reality technology,electronic video,touch screen,and etc.Fourthly,the exhibition mode enriches the dimension.According to the characteristics of the exhibits,the content needs and the rhythm of the exhibition,the exhibition form of Hu Qingyutang Museum of Traditional Chinese Medicine should add appropriate multimedia and digital technology,so that the objects can “stand up” or “move”.The exhibition form is divided into static,dynamic display and the application of digital technology.Static display is one of the most basic and important exhibition methods,on this basis,we should use some auxiliary tools to make the exhibits “stand up”,or improve the monotonous environment around the exhibits,such as three-dimensional display and simulation simulation display,etc.Dynamic display is characterized by “movement”,with audio-visual materials,animation playback and interactive operational display.The appropriate application of 3D holographic projection,sand artificial intelligence,virtual reality and augmented reality technology is used to broaden the communication channel between the audience and the object.Let digital technology make up for the lack of static objects and improve the shortcomings of dynamic display,so as to enhance the attraction of the museum and mobilize the enthusiasm of audiences to participate,and maximize the spread of TCM culture in the real and vivid experience. |
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