Research On Body Narration In Short Video Of New Farmers

On February 13 th,2023,the Opinions of the State Council,the Central Committee of the Communist Party of China on Promoting Rural Revitalization in 2023 was released,which emphasized the need to cultivate new rural industries and formats,carry out the project of "prospering agriculture with several businesses" and "internet plus" agricultural products leaving the village and entering the city.At present,it is necessary to transmit rural information through short video to promote the development of digital economy in rural areas.As a group with Internet thinking,new farmers can make use of new media to open up communication channels between urban and rural.Using short video to optimize information dissemination supplements the content of farmers’ self-presentation of rural information and provides a reference case for farmers to use short videos to spread information.Body research has always been an important academic context of humanities,social sciences and natural sciences.With the advent of the era of visual culture,the body has gradually become an important aspect of communication studies.As a form of body image shaping and content narration,the application of body narration in short videos of new farmers is worthy of attention and discussion.In this paper,the short video of the new farmer in Tik Tok APP is taken as the research object,and the content analysis method is used to construct coding categories from two dimensions: the basic attributes of the video and the concrete practice of body narration,and 221 short video samples of the new farmer collected in the platform are statistically analyzed.According to the analysis results,in terms of the basic attributes of video,videos with the theme of plot performance and rural life for more than 3 minutes have become the mainstream of the creation of short videos of new farmers.In the concrete practice of body narration,firstly,most of the characters in the video express their voices in Mandarin;Secondly,the characters construct a narrative environment together with their bodies through scenes with local characteristics;Third,the characters will use clothes,makeup effects and props to create a real,simple and hardworking farmer image;Fourthly,the characters enrich the narrative content with body movements in the scene and enhance the appeal of the narrative with facial expressions;Fifth,the body information of the characters is presented by panoramic view,middle view,close-up view and close-up view.Sixth,the number of people appearing in the short video of new farmers varies according to different content themes.The body presentation in the short video of new farmers makes people’s bodies change from flesh to narrative symbols with multiple meanings,thus completing the body narration of characters in the video text.Through the analysis of the body presentation in the short video of the new farmer,this paper classifies the forms of body narration in the video.The first is the performing body,which completes multiple content narratives with naturalized,scripted and talented performances;The second is the body of consumption.The new farmers have obtained economic returns through active consumption and passive domestication and satisfied the audience’s desires.In addition,this paper also found that the scene was covered,the language was ignored and the body was alienated in the process of body narration in the short video of new farmers.Then,aiming at the problem of body narration in the short video of new farmers,some optimization suggestions were put forward from three aspects: scene presentation,language expression and body use.