Research On The Function Of Cable Broadcasting And Its Influence On Villagers’ Behavior In M Village

Radio is an important tool for information dissemination in rural areas,and plays an important role in transmitting information and policy propaganda in rural areas.Especially in recent years,In the context of national rural revitalisation,the rural communication facilities has been improved,and the radio communication capacity has been improved.During the prevention and control of the COVID-19 in 2020,rural radio broadcasts throughout the country continued to ring,and all kinds of shouting content spread across social media.Rural radio plays an important role in emergency warning in the prevention and control of the epidemic,and has an impact on the cognition and behavior of villagers.So,as one of the important media of rural communication,what role will radio play in the daily rural information dissemination? What impact will it have on the behavior of villagers? How can rural radio really close to villagers’ lives,better serve villagers and promote the development of rural communication?Base on the awareness of the above issues,this study,from the perspective of rural communication,takes M village radio as the research object,and studies the function of M village radio and the impact of villagers’ behavior through the use of literature research,participatory observation,in-depth interview and questionnaire survey.This paper mainly discusses the basic situation of M village,the content of M village radio communication,the rural communication function of M village radio,and analyzes the radio media contact of M village villagers.At the same time,it analyzes the impact of broadcast content on villagers’ cognition and behavior,and summarizes the internal relationship between broadcast and villagers’ behavior.Find out the problems existing in the broadcasting of M village,and put forward targeted improvement suggestions for the development of M village broadcasting.The study found that M village radio plays the role of "good helper" in rural governance,"booster" in rural revitalization,"amplifier" in information transmission,and "discussion source" in rural issues,and is an important force in promoting rural development.The impact of broadcasting on villagers’ behavior is mainly concentrated in three aspects: the generation of villagers’ behavior,the norms of behavior,and the cultivation of behavior.The inherent law of the impact of broadcasting and villagers’ behavior is found.It is believed that the broadcaster should take the villagers as the center,learn to communicate with the villagers,grasp the cognitive laws and behavioral reactions of the villagers,optimize the content of broadcasting and improve the communication effect.There are still some problems in M village radio communication,such as insufficient construction funds,poor radio coverage,solidified communication content,weakening communication effect,ignoring villagers’ feelings,and lack of feedback channels.In this regard,this study puts forward improvement suggestions from raising construction funds,improving coverage quality,innovating content forms,enhancing communication effects,paying attention to villagers’ needs,and establishing feedback channels to help the development of rural radio in M village.