| Since the early 1980 s,when the title of host was played on the CCTV screen,a young way of communication began to develop in China.To this day,whenever you turn on the TV or radio,or today’s mobile media,you will always feel the charisma of the show host.At present,with the continuous development of media integration,traditional and new media are competing one after another,and media integration has increasingly become the consensus of current academic circles to study the development of traditional media.At the same time,in the process of media integration,new issues such as the updating and iteration of technology,the continuous loss of audiences,and the changes in audience psychology and consumption methods have also made the program hosts in the transition period face many impacts and challenges.As the key role of the host in connecting the media with the audience,how to continue to maintain the advantage and play an important role requires constant thinking."With the real life,the same will not continue",media integration is both an opportunity and a challenge.In the process of media integration,the underlying logic of communication has changed,and personalized communication has gradually become a communication node in the era of mobile Internet.At the same time,the relationship between the media and the audience has gradually shifted to the relationship between the communicator and the user with personal characteristics,which also gives the host a broader development space for personal expression.For traditional program hosts to maintain their existing advantages,the optimal path to achieve effective interaction between media and audiences in the new environment is the in-depth development of the host’s personality.In the era of convergent media,the ways and channels for audiences to obtain information are increasingly diversified.Therefore,in order to meet the challenges in the new environment,the host’s personalized expression needs to constantly grasp the characteristics of the current media environment,actively present themselves,temper their own abilities,and adapt to the new communication.surroundings.The personification of the host first needs to grasp the characteristics of the current media communication,adapt to the discourse system of the Internet,and improve the host’s communication ability.Secondly,in terms of expression strategy,it is necessary to adapt to the media environment of interactive communication.The traditional one-way communication based on the program text is transformed into a two-way interaction of personalized communication,realizing communication from the user’s perspective.Furthermore,the host’s personalized expression needs to establish his own personality cognition,play the role of an opinion leader,and cultivate personalized expression characteristics.Finally,the construction of personified expression needs to adapt to multiple expressions in terms of symbol strategy,strengthen personality charm in terms of main strategy,and use content and resource advantages in media strategy,as well as technological innovation to seize the opportunity of media integration and development. |
