Research On The Pictorial Dissemination And Leading Of Social Trend Of Thought In Cyberspace

With the progress and development of network science and technology,the media and carriers of information have undergone great changes,and at the same time,new fields and Spaces have been provided for information dissemination.The characteristics of the network also change the mode of communication from the traditional "point to point" and "point to point" mode to the interactive network mode.At the same time,people begin to rely more on images to spread and receive information,and the enhancement of visual experience has become the current characteristics of information transmission.In order to better spread their own values and ideas,social trend of thought combines the technical advantages of the network with the characteristics of image communication.With the support of technology,the influence of social trend of thought has been greatly enhanced,which has a great impact on mainstream ideology,local culture and social opinion.Therefore,it is necessary to correctly lead the social trend of thought under new conditions and new means to maintain ideological security.The first part,"The core concepts and theoretical basis of the pictorial propagation of social thought in cyberspace",is mainly to sort out the core concepts and theoretical basis used in this study.It includes "cyberspace","social trend of thought","image and imagization","pictorial communication of social trend of thought",marxist ideology theory,Marxist communication theory and Xi Jinping’s relevant theoretical knowledge on the construction of network ideology.In the second part of "cyberspace" way of transmission of the social ideological trend of visualization and characteristic,discusses how the social ideological trend of image to achieve the spread of ideas and concepts,from the concept of social thoughts play a role of image symbol representation to transfer value from the image,to the cumulative image constantly influence values approval.And discusses the characteristics of the pictorial spread of social trend of thought in network space.The third part "Analysis of the Influence of the Pictorial spread of Social ideological trend in Cyberspace",Side Re-analysis of the negative impact of the bad social trend of thought,from the political concept,value,cultural concept and social opinion and discourse of the four aspects of the negative impact to analyze and elaborate.The fourth part is "The leading analysis of the pictorial dissemination of social ideological trend in Cyberspace",which corresponds to the influence analysis of the previous chapter.It is the corresponding strategy and method to develop the adverse influence of social ideological trend.We should strengthen the guidance of mainstream ideology in cyberspace,improve the image shaping ability of core values,exert the influence of Chinese excellent culture,and improve the calling ability of mainstream discourse and public opinion.