Research On Reading Will And Communication Effect Of Mobile App Privacy Policy

As an important window for Internet companies to disclose personal information collection,utilization,sharing,and storage rules,privacy policies have always had problems such as low reading willingness of users,unsatisfactory communication effects,non-standard content,and inadequate corporate execution.These problems have not only affected the The user experience also makes the rule of law of personal information protection "informed consent" rule in form and name.Based on this,this research starts from user perception and conducts an empirical study on the influencing factors that affect users’ reading willingness and communication effect through a survey-experiment method.。The study found that the readability of the privacy policy has a positive impact on the user’s reading willingness,and the reading willingness is also affected by multiple variables such as readability perception,perceived usefulness,trust,threat perception,reaction efficiency,and self-efficacy..In terms of communication effects,variables such as privacy policy readability,information double-sidedness,privacy concerns,perceived privacy control,and self-efficacy all have an impact on it.The user’s cognitive needs can adjust the influence of user’s readability perception on reading intention,and can also adjust the influence of readability on response efficiency and the influence of information double-sidedness on enterprise trust.In short,the user’s willingness to read and the communication effect of the privacy policy are the result of the combined effect of the user’s subjective and objective perception factors,privacy policy characteristics and other multiple variables.On this basis,this article puts forward corresponding suggestions for improving the formulation of privacy policies and the effectiveness of privacy policy communication.