Research On Fans’ Identity In Sports Reality TV From The Perspective Of Interactive Ritual Chain

In the last few years,the sports reality TV has developed fast,but it is a common phenomenon that most programs can’t last more than three seasons.Many of these programs have been successful,financially profitable and popular.In the past,it was content design that favored programs,and "content is king" was the direction of program construction.In the media convergence period,many programs have gradually shifted their focus from content to popularity and marketing,and communication with audience and fans cultivation have become a new choice for program construction,and more and more attention has been paid to program interaction and multi-dimensional communication.This paper takes Randall Collins’ interactive ritual chain as the theoretical perspective and framework.This article selects some programs which is rich in ways of interaction,of good word-of-mouth,with high rating and hot discussion,like"Dunk of China","Men and women go forward","Super Nova Games",and so on.It adopts interview method,questionnaire survey method,text analysis and other research methods,for the sports reality TV to study and analysis,the result of the interaction ritual elements,exploring the interaction ritual chain in sports reality TV,sum up the factors influencing fans identity.Through the inductive and deductive analysis of the group samples of Chinese sports reality TV text narrative,the following conclusions can be drawn:1.The interactive ritual of China’s sports reality TV shows the characteristics of diversification.The construction of interactive ritual chain promotes fans’ identity;2.The star symbols and mimicry stories in China’s sports reality TV become the focus of attention,which is conducive to the construction of fans’ identity;3.For the fans community of sports reality TV,the attention of guests,program content and program culture will lead to the differentiation of fans’ identity,and even lead to the amplification of identity or resistance to a star guest in the interaction;4.Maintaining and enriching social relations has become the basic orientation of many sports reality TV.The sustainable development of the program needs to preserve the fan base,strengthen cultural identity and extend the value chain of interactive ritual.Therefore,the producers of the programs should pay attention to construct and maintain the social relationship.In the program interaction,sports knowledge and competitive content should be displayed to avoid the interaction of simple entertainment and absolute popularity,and balance the elements of entertainment and sports...