Research On The Influencing Factors And Mediating Effects Of Green Innovation In My Country's Sporting Goods Manufacturing Industry Under The Dual Carbon Goal

The General Office of the State Council issued the "Outline of the construction of a strong sports country",proposed that by 2035 the sports industry will become a pillar industry of the national economy.As an important part of China’s sports industry,how to properly resolve the contradiction between the demand for economic growth and the "double carbon" target constraint in the process of rapid development,and realize the double dividend benefit of economic growth and environmental protection,has become a real problem of green transformation of sports goods manufacturing industry.As one of the most breakthrough industries in the low-carbon economy,China’s sporting goods manufacturing industry has many constraints in the development of green innovation.Therefore,it is important to clarify the influencing factors of green innovation in the sporting goods manufacturing industry from static and dynamic perspectives,and to explore the mediating effect of green innovation in the process of product market impact on enterprise performance,which is of great significance to the high-quality innovative development of China’s sporting goods manufacturing industry.It is important to further promote the green transformation of sporting goods manufacturing industry and actively implement the path of energy conservation and emission reduction.This paper uses literature method,questionnaire survey method,factor analysis method,mathematical statistics method and other research methods to study the issue of green innovation influencing factors of sporting goods manufacturing industry,and uses principal component analysis to summarize its influencing factors into seven main factors.The results of green innovation in sporting goods enterprises are finally reflected in sporting products,and their benefits are eventually presented in enterprise performance.Based on previous research,the product market is divided into two dimensions: product market value and product market competition.By constructing a double fixed-effects model,we analyze the influence relationship between green innovation,product market and enterprise performance,and also use the mediating effect model to empirically test the indirect transmission path of product market to enterprise performance under the mediation of green innovation,in order to clarify the influencing factors of green innovation and the mechanism of green innovation on enterprise performance in sporting goods manufacturing enterprises.The results of the study are as follows.(1)The variance contribution rates of the seven main factors affecting green innovation,from high to low,are: internal technological innovation factor is 17.900,external environmental competition factor is 12.481;consumer purchase desire factor is 9.259;intellectual property factor is 8.938;command-based environment factor is8.639;market incentive-based environment factor is 8.538;consumer awareness factor is 6.190,the results of the main factor analysis of green innovation in sporting goods manufacturing industry can interpret 71.945% of the total variables.(2)Green innovation,enterprise performance and product market are positively related to each other.Product market value is positively correlated with green innovation;product market competition is positively correlated with green innovation;product market value is positively correlated with enterprise performance;product market competition is positively correlated with enterprise performance.(3)There is a mediating role of green innovation in the process of product market impact on firm performance.Green innovation has a partly mediating role in the process of influence of product market value on enterprise performance,the indirect effect effect value is 0.344,and the indirect effect accounts for 45.87% of the total effect;green innovation has a partly mediating role in the process of influence of product market competition on enterprise performance,the indirect effect effect value is 0.173,and the indirect effect accounts for 48.61% of the total effect.According to the above research results,to achieve the development of green innovation in the sporting goods manufacturing industry,we should promote the good communication of low-carbon talent elements to strengthen the internal R&D power of enterprises;build the green innovation chain integration to enhance the external competitiveness of enterprises;stimulate the transmission of green consumption behavior to improve the purchasing power of sports products;guarantee the connection of sports innovation work to enhance the protection power of intellectual property rights;create the common communication of environmental information supervision to deepen the The company has also been able to improve green economic policies and strengthen green financial execution;promote green publicity activities and popularize green consumption awareness.