Research On Service Quality Optimization Of Profitable Off-campus Cultural Training Institutions Based On SERVQUAL Mode

The healthy development of out of school cultural training institutions is an important part of China’s education system,but its healthy development is restricted by the uneven teaching quality in its development process.The problems existing in the development of cultural training institutions outside the school have aroused the great attention of the party and the state,and improving and optimizing their service quality has become an urgent task.Based on the definition of service,service quality and service quality of off campus cultural training institutions,and guided by SERVQUAL model,this paper designs a questionnaire for the basic operation characteristics of for-profit off campus cultural training institutions,and divides its service quality into five dimensions:service environment,service safety,teaching guarantee,teaching service and teaching support.Twenty two items were designed in three dimensions to form a questionnaire on service quality of for-profit cultural training institutions.In this paper,the formation of a questionnaire for the quality of service of non-profit cultural training institutions outside the school in Chengdu XX for-profit cultural training institutions were investigated,the data collected were analyzed.The results show that there are significant differences between service quality expectation and perceived quality,and the gap of service quality is closely related to their behavior choice.To meet the students’expectations,improve their perception level,brand awareness,and provide differentiated services will be conducive to the competitiveness and healthy development of for-profit cultural training institutions outside the school.