| With the rapid development of market economy and the change of people’s life style,ice and snow sports,as a kind of emerging sports that can get close to nature,challenge oneself and release oneself,have attracted people’s attention and love.After years of efforts,the ice and snow sports industry in Shaanxi Province has made great progress,but there are still many problems.This study makes an in-depth analysis of the overall development status of Shaanxi ice and snow sports industry,explores a series of problems existing in its development,and puts forward corresponding solutions,in order to provide theoretical guidance for the high-quality development of Shaanxi ice and snow sports industry in the future,which has important theoretical and practical significance.The main research methods used are:field investigation,expert interview,mathematical statistics,questionnaire survey and literature data,etc.The main research conclusions are as follows:(1)After several years of development,the ice and snow sports industry in Shaanxi has made certain achievements.The policy system for the development of Shaanxi ice and snow sports industry has been gradually formed,and the support is getting stronger and stronger.(2)The construction of ice and snow venues and facilities in Shaanxi Province has begun to take shape,and the layout of the ice and snow sports venues has become reasonable.The most intuitive expression is the increasing number of ice and snow venues.As of January 2020,the number of ski resorts in the province is 35,and the number of skating venues is 1 1.In terms of geographical distribution,ski rink covers all prefecture-level cities in the province,while the distribution of ice rink shows a great correlation with regional economic development level,mainly concentrated in Xi’an and Yan ’an.(3)Through investigation and research,it is found that the consumption demand for snow and ice sports in Shaanxi is growing continuously,and the demand for snow and ice sports is increasingly diversified.The ice and snow industry in Shaanxi is expanding increasingly,the process of industrial integration is accelerating,and the ice and snow competition market is starting to take off.The competitions and large-scale activities are becoming increasingly rich with prominent features,but there are few international and domestic large-scale ice and snow events hosted in Shaanxi.In recent years,"ice and snow sports+tourism" has increasingly become a new fashion in Shaanxi,and more and more people participate in ice and snow sports and ice and snow tourism projects.(4)Construction of ice and snow sports training bases to expand the influence of ice and snow in Shaanxi,and the ice and snow space construction industry started gradually.Shaanxi snow and ice sports pricing is becoming more common,marketing and promotion means are increasingly diversified,pricing strategies are diversified,marketing means are diversified,and the construction of talent team serving the industry is promoted.(5)Problems existing in Shaanxi’s ice and snow sports industry:the overall scale of the industry is small and it is still in the primary stage of development;the supply scale of ice and snow venues and facilities is still small and the effective supply is insufficient;the form of core products is single,mainly primary experience products,and most consumers are primary experience users,and the effective demand needs to be developed.Market players such as ice and snow sports clubs and training institutions need to strengthen their support.The ice and snow sports industry in Shaanxi is faced with external obstacles such as policies:the development and operation pressure is great,the policies related to land,water and energy make the development cost high,the capital entry is unfavorable,the investment risk is high,and the supply of public services and facilities such as transportation is insufficient.The industrial structure needs to be optimized,the focus of development needs to be adjusted,the market development of peripheral products has started,but the strength is still weak,the all-weather utilization rate is low,the comprehensive development and utilization is neglected,the professional personnel serving the development of the ice and snow industry is not high,the level of operation and management is not high,and the scientific planning and decision-making is not supported by data.(6)the countermeasure research of ice and snow sports industry development in shaanxi province:should intensify their efforts to support and improve the level of development,promoting the construction of snow and ice field as a whole,the expansion of the core product shape,rich mass of ice and snow sports,improve product quality,improving consumer experience,to cultivate the market main body,promote the ice and snow sports popularization,dispelling the external obstacles,reduce the operating pressure,strive for policy support,reduce the operating pressure.Expand cooperation methods,attract social capital investment,strengthen the supply of public services related to the industry,optimize the industrial structure,create brand products,and attach importance to the development of the ice industry.Focus on fashion,outdoor ice and snow products development,create ice and snow sports boutique events,promote the development of peripheral products,promote integrated development,and promote the all-weather development and three-dimensional management of resources.We will take multiple measures to increase the construction of talents in the ice and snow industry,strengthen marketing and publicity,build a data collection platform,improve the scientific level of internal decision-making and operation management,and improve the scientific level of planning. |
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