A Study On The Rhetoric Of Online Public Opinion In The "Fang Fang Diary" Inciden

For a long time,Chinese rhetoric has been confined to the study of figures of speech.With the development of the interdisciplinary field,the combination of rhetorical research and communication perspective provides a new direction for rhetorical research.The rapid development of network technology,almost every individual can enjoy word convenience brought about by the interactive media platforms,when the network after the incident,attention to the events of personal or group is able to use the network platform for timely fast express their opinions,share ideas,in order to achieve a certain purpose,the spread of Internet users tend to use rich content and connotation of certain rhetoric,especially in the subject of politics.Fang Fang Diary,as a controversial topic during the epidemic period,has aroused hot discussions on the Internet from its content to the author.In the process of public opinion fermentation,multiple public opinion subjects choose rhetorical strategies suitable to their own characteristics to achieve different rhetorical effects.The study of rhetoric of public opinion is essentially the study of discourse.Discourse is the expression form of public opinion,and rhetoric serves for discourse.In the process of rhetoric,besides the rhetorical subject,the rhetorical context is also very important.The internal context of rhetoric influences the rhetorical effect through the specific context and style,while the external context influences the rhetorical effect from a macro perspective through the event context and the contradiction of social structure.The common strategy of network public opinion rhetoric is to use figures of speech with different rhetorical effects.Based on the powerful language creativity and imagination of netizens,in the context of specific events,combined with certain rhetorical strategies,they tend to present specific meanings.In Fang Fang Diary,there is an obvious polarization of public opinion,partly due to the rhetorical strategies of"friend or enemy" and "deliberate exaggeration" adopted by both sides of public opinion rhetoric.Network public opinion behind disputes often there are political factors,intellectuals and the underlying crowd is difficult to reconcile the conflict,through the debate to release all Chronicles phenomenon,its public discourse criticism,criticism,opposition,approval,is a reflection of individual political consciousness,it is because Internet discourse space more open and inclusive,to give citizens more involved in political topics.