| Since its emergence,the news commentary of Southern Weekly has been widely praised for its rational critical discourse expression and penetrating organizational analysis.With the information development of mobile Internet,the traditional news industry has been subverted,and the communication form has become a social communication dominated by "users".Southern Weekly,known as the "reform experimental field",has also responded positively and developed in this transformation.By integrating digital technology to promote the development of its own mobile app platform,it not only absorbs more "users",but also breaks the traditional professional news comment production mode,and a wider influx of "social authors" promotes the diversified development of comment production subjects.Through literature analysis,text analysis and questionnaire survey,this paper studies the review articles of Southern Weekly from 2002 to now.It is found that under the influence of the expansion of social communication empowerment,the "opinion" comments of Southern Weekly App attract the audience with a more inclusive and open attitude,so that the expression of its news comments gradually presents a style of "individual oriented" and direct emotional expression.The selected topic content of the commentary is also more close to the various forms of social life,integrating "users" with online language narration,and opening the era of socialized production of news commentary in the Southern Weekly.Compared with the more professional and organized news comment writing and opinion expression in the era of traditional media,and the guiding characteristics of elite public opinion,the "opinion" comment expression of APP in the Southern Weekly changed from specialization to popularization;From the expression of authoritative organizational views to the development of personal views;From the ideological and public opinion of elites to the public discussion,the mode of production is also more diversified.With the changes of the times,media strategy and social needs,Southern Weekly has been trying to adjust the discourse expression of its news comments.In the face of changes in the communication environment and the impact of information technology,Southern Weekly deepened its development through the media transformation and integration strategy,accepted more "users" with internet thinking,and promoted the innovative development of its own news comments through high-frequency interactive multiple comments.It reflects the deepening of the practice of traditional mainstream media for news commentary under the development of socialized communication,and also provides new ideas for other traditional media in the subsequent transformation,development and vitality promotion,so as to stimulate the vitality of content creation with richer comments and continue the vitality of the media. |
