Research On The Immersive Communication Of ALL FOOTBALL

Immersive communication based on the ubiquitous network and immersing technology,is profoundly changing the way people communicate,live and entertain,it is progressive tense,explaining new phenomena,new problems for today’s world communication,bring a huge market prospects in practice,promote the development of industry.It is also the future,it provides advanced conception and theoretical basis for future communication development.As a sports APP focusing on the football field,ALL FOOTBALL APP has attracted wide attention since it was launched.However,due to the two factors of the constantly changing communication environment and the football industry itself in trouble,ALL FOOTBALL APP also needs to be alert in times of peace and make plans for the future communication development.With the above thinking,this research takes the ALL FOOTBALL APP as the research object,takes the immersive communication theory as the perspective,combined with the in-depth interview method,takes 20 ALL FOOTBALL APP users with in-depth use habits as the interview object to form the research material.The study found that the phenomenon of immersive communication appeared in ALL FOOTBALL APP,which is manifested in four aspects.At the technical aspect,5G and bi g data are the characteristic technologies of immersive communication.Precision push is realized from two parts of news content and form,which meet the needs of users.At the media aspect,the customization and socialization of the interactive interface highlight the characteristics of people-centered,and jointly realize the user’s immersive interactive experience.The content aspect presents the characteristics of ubiquitous communication,and onlookers encourage users to create together.The user aspect rely on data,which blurs the boundary between reality and virtual,and the user media survival trend is obvious.In order to make the ALL FOOTBALL APP fully enter the immersive communication,combined with interview expectations,the research then proposed three paths: ontology,space-time and function to strengthen the immersive communication of ALL FOOTBALL APP.The ontology path is transformed by content and technology channel to “immersive media”.The space-time path is to creates an ubiquitous immersive community,realizes all-time and ubiquitous immersive communication through fixed,mobile and virtual coexistence,establishes a virtual image,and breaks the boundary between reality and virtual.The function path is to redefines and integrates social networking into service attributes.Then constructs the core module of the enhanced ALL FOOTBALL APP immersive communication,it is summarized into three modules: immersive news,immersive advertising and ubiquitous live broadcasting.Finally,reflect on the hidden dangers brought by the immersive communication of ALL FOOTBALL APP,the deviation between the rule of technology and human nature,the loss of connection between the ubiquitous live and the real world,and the unconscious entertainment brought by immersion,new authenticity and ethical issues in communication anomie.