A Study On The Language Strategies Of Hosting Social Education Programs From The Perspective Of "Cognition Expectation"

Since Beijing’s successful bid to host the 24 th Winter Olympic Games in Zhangjiakou,our country has started to accelerate the reserve of ice and snow sports talents.Subsequently,more and more high-level foreign sports talents have been naturalized in China and made their debut in the Beijing Winter Olympics.The media reports on naturalized athletes and the shaping and presentation of their media images are important channels for the public to understand this group.As a brand new group for our country to win gold and silver in the Winter Olympic Games,the naturalized athletes have a special situation,and their media image has unique characteristics.The report on them has become the focus of the media in this Winter Olympic Games.This paper takes 202 reports on Chinese naturalized athletes from January 1,2022 to March 31,2022 by Thepaper.cn as research samples.Firstly,the grounded theory is applied to code the original samples sentence by sentence,extract the specific media images of Chinese naturalized athletes,and construct a theoretical model.Then it analyzes the specific presentation of the group media image of Chinese naturalized athletes,explores the causes of the group media image of Chinese naturalized athletes,and reflects on the deficiency.It is found that Thepaper.cn has constructed three core categories of Chinese naturalized athletes,namely "professional ice and snow athletes","role models with diverse characteristics" and "interpreters of great nation style",including six main categories of images: "Strong high-level athletes","motivated elite athletes","ice and snow idols with distinct personalities","the latter wave of Chinese ’blood’","practitioners of the Olympic spirit" and "warm cultural disseminators".The traffic attribute of the Winter Olympics,the self-presentation of the group and the agenda setting of the media are the main factors that affect the media image of the naturalized athletes.In addition,the author finds that there are three problems in the paper’s construction of the mass media image of naturalized athletes,which are: rigid reporting mode and obvious performance orientation;Short reporting cycle,lack of daily care;Highlight naturalized stars,the overall attention is insufficient.On this basis,the paper considers the problems of media image construction,in order to provide reference for the media to better shape the mass media image of Chinese naturalized athletes and improve the ability of public opinion guidance.