Research On The Host's Language Art In Cultural TV Programs

Under the background of the new era,China maintains a steady and sound economic development trend,and the people have a high demand for spiritual culture.In such a social background,cultural television programs,as a powerful channel for cultural communication,shoulder the responsibility of guiding the audience to strengthen cultural confidence and promote social and cultural prosperity.Because of the particularity of the cultural TV program communication meaning,the host needs to spread the program content according to the program positioning,program characteristics and communication purpose.Let the program give consideration to the spirit of entertainment and cultural characteristics,the audience in watching the program entertainment and knowledge of the dual satisfaction.This paper discusses the language art of cultural TV hosts by studying relevant literature and excellent cultural TV programs and combining the graduation works of the author as the host.As a cultural TV program host,one should first have enough internal quality,which includes artistic quality and literary quality.Literary accomplishment is the basis of spreading culture,and artistic quality determines the quality and height of the program.The internal quality of the host is the bottom line of the program,in the expression of the language there is another important link,that is,the shaping of the language.A growing number of host is no longer only do just on the stage show,but involved in the program of production,through years of experience in hosting grasp the effect of the stage and audience psychological expectation,from the content of the prophase planning to host language writing,with the participation of the host will let visitors feel the power of the emotion,the subject of our program to more can infect the audience;On the basis of sufficient literacy,the host has a strong language shaping state,the final language expression is the last key link,can speak good questions for the program to create cultural conception,the deputy language to enhance the effect of language,together with the audience to bring wonderful programs.